Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
EUR 52,91
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 54,54
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 53,36
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 52,54
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New.
Vendeur : Mooney's bookstore, Den Helder, Pays-Bas
EUR 28,81
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very good.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 60,15
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
EUR 61,33
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 53,55
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New.
Vendeur : California Books, Miami, FL, Etats-Unis
EUR 69,33
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : Mooney's bookstore, Den Helder, Pays-Bas
EUR 34,08
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very good.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 55,03
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 62,53
Quantité disponible : 2 disponible(s)
Ajouter au panierEtat : New. In.
Langue: anglais
Edité par Taylor and Francis Ltd, GB, 2021
ISBN 10 : 0367819791 ISBN 13 : 9780367819798
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
EUR 79,59
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 62,62
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 72,70
Quantité disponible : 2 disponible(s)
Ajouter au panierPaperback. Etat : Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Langue: anglais
Edité par Springer-Verlag New York Inc, 2009
ISBN 10 : 3642021433 ISBN 13 : 9783642021435
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 84,18
Quantité disponible : 2 disponible(s)
Ajouter au panierPaperback. Etat : Brand New. 2009 edition. 562 pages. 9.10x5.80x1.00 inches. In Stock.
Vendeur : Studibuch, Stuttgart, Allemagne
EUR 38,33
Quantité disponible : 1 disponible(s)
Ajouter au panierpaperback. Etat : Gut. 424 Seiten; 9781493940875.3 Gewicht in Gramm: 1.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 92,51
Quantité disponible : 2 disponible(s)
Ajouter au panierPaperback. Etat : Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 107,17
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New.
Vendeur : Mooney's bookstore, Den Helder, Pays-Bas
EUR 100,30
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Very good.
Langue: anglais
Edité par Springer Berlin Heidelberg, Springer Berlin Heidelberg Mai 2009, 2009
ISBN 10 : 3642021433 ISBN 13 : 9783642021435
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
EUR 53,49
Quantité disponible : 2 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. Neuware -This book constitutes the refereed proceedings of the 21st International Conference on Advanced Information Systems Engineering, CAiSE 2009, held in Amsterdam, The Netherlands, on June 8-12, 2009. The 36 papers presented in this book together with 6 keynote papers were carefully reviewed and selected from 230 submissions. The topics covered are model driven engineering, conceptual modeling, quality and data integration, goal-oriented requirements engineering, requirements and architecture, service orientation, Web service orchestration, value-driven modeling, workflow, business process modeling, and requirements engineering.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 584 pp. Englisch.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 111,65
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New.
Vendeur : moluna, Greven, Allemagne
EUR 68,59
Quantité disponible : 2 disponible(s)
Ajouter au panierEtat : New. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching.
Langue: anglais
Edité par Springer Berlin Heidelberg, 2009
ISBN 10 : 3642021433 ISBN 13 : 9783642021435
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 53,49
Quantité disponible : 1 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book constitutes the refereed proceedings of the 21st International Conference on Advanced Information Systems Engineering, CAiSE 2009, held in Amsterdam, The Netherlands, on June 8-12, 2009. The 36 papers presented in this book together with 6 keynote papers were carefully reviewed and selected from 230 submissions. The topics covered are model driven engineering, conceptual modeling, quality and data integration, goal-oriented requirements engineering, requirements and architecture, service orientation, Web service orchestration, value-driven modeling, workflow, business process modeling, and requirements engineering.
Vendeur : preigu, Osnabrück, Allemagne
EUR 50,35
Quantité disponible : 5 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. Advanced Information Systems Engineering | 21st International Conference, CAiSE 2009, Amsterdam, The Netherlands, June 8-12, 2009, Proceedings | Pascal Van Eck (u. a.) | Taschenbuch | xviii | Englisch | 2009 | Springer | EAN 9783642021435 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 113,01
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : New.
Vendeur : SpringBooks, Berlin, Allemagne
Edition originale
EUR 102,54
Quantité disponible : 1 disponible(s)
Ajouter au panierHardcover. Etat : Very Good. 1. Auflage. unread, with some shelfwear.
Vendeur : Buchpark, Trebbin, Allemagne
EUR 35,81
Quantité disponible : 1 disponible(s)
Ajouter au panierEtat : Sehr gut. Zustand: Sehr gut | Seiten: 584 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Langue: anglais
Edité par Taylor and Francis Ltd, GB, 2021
ISBN 10 : 0367819791 ISBN 13 : 9780367819798
Vendeur : Rarewaves.com UK, London, Royaume-Uni
EUR 74,77
Quantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
EUR 157,06
Quantité disponible : Plus de 20 disponibles
Ajouter au panierEtat : New.