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paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2002-08-01 Pages: 292 Publisher: China Commerce and Trade Press Hello teacher: thank you Salan. OUR main subject in books. the company registered capital of 35 million physical store wholesale shop wholesale sales channels OUR default hair rhyme Express. for other courier please contact Customer Service: Customer Service QQ: 1.042.275.167 aftermarket phone: 13269866690 final interpretation of Insein Xuanxuan Books LLC Title: market research practices - 21st century economic management New Vision Books Price: 18.00 yuan price: 6.8 yuan 11.2 yuan discount you save: 37% off Author: Dan. Sun more Jie ed Press: China Commerce and Trade Press Publication Date :2002-8-1ISBN: 9787801810151 Words: 248.000 yards : 292 Edition: 1 Binding: Paperback: Weight: Editor's Choice \ t \ t \ t \ t Abstract market research practices of years of teaching. practice experiences. learn about books at home and abroad. the argument written eleven textbooks. emphasizing comprehensive theory of market research system introduced and to consider the latest developments at the same time. the integration of a large number of market research practices. case. so that the reader can clearly grasp the pulse of the market investigation and mastery. The book is suitable for undergraduate. specialist teaching the use of various Financial institutions and professional. as well as all kinds of professional managers-the-job training or self-study use. but also for market research. advertising and consulting industry practitioners. Section IV of the Table of Contents Chapter Introduction to market research the concept and the meaning of Section II Section 1 market research market research position at home and abroad section III. the classification of the market research survey in section V of the research firm guidelines on the international market and social research Chapter II market research studies. descriptive studies. and studies of causality in section IV of the Section II secondary data analysis (Docket survey) Section III group discussion method deep interview 5. Section I explore Delphi method the six projection techniques the Section VII telephone survey section VIII. face-to-face interviews investigation section IX mailed Chapter of the investigation section X Online Survey Section XI observation section 12 experimental 13 section comparison of the various survey methods quantitative surveys need confidence interval of statistical knowledge Section 1 Descriptive Statistics Section II Section III assumes Inspection Section IV regression analysis and variance analysis V analysis Section VI cluster analysis. discriminant analysis and factor analysis of the seventh section combined analysis of the fourth quarter of section VIII of Chapter multidimensional graphical analysis techniques designed survey programs. the basic concept of the third quarter of Section II of the depiction sample and questionnaire the first design survey program described samples and error commonly used sampling techniques sample size sampling program to determine Section V questionnaire and questionnaire design section VI. section VII of questionnaire design skills to determine the fifth chapter of the investigation Scale field of market research implementation of Chapter investigation data processing Bibliography Appendix: interviewers basic protocol of Zheng Dan Nankai Marketing Ph.D. currently teaching at Qingdao University. Department of Marketing. Associate Professor. Marketing has long been engaged in teaching. research. focused primarily on marketing planning. market research and other aspects in the teaching and research at the same time. presided over too many large state-owned enterprises. joint ventures. private enterprises in marketing planning and market research. and based on practical experience The complete papers. books. Abstracts preambleFour Sati.