Edité par Capstone USA, Milford, Connecticut, 2000
ISBN 10 : 1841120391 ISBN 13 : 9781841120393
Vendeur : About Books, Henderson, NV, Etats-Unis
Paperback. Etat : As New condition. Second printing of the 1999 original. Milford, Connecticut: Capstone USA, 2000. As New condition. Fresh and crisp -- obviously never read. Bright, clean, square, tight, and unmarked. Sharp corners. Not a book club edition. Not price clipped ($16.95). No owner's name or bookplate. No remainder mark. Trade Paperback. 6.75" wide by 8.25" tall. From the rear cover: "Today's consumers make their choices based on brand loyaly and recognition How, then does the smart manager thrive and succeed in a world of brand power? How can you create, support, and manage the brands which will catapult your products and business to market success? [If you really want to know] you've picked up the right book." . Second printing of the 1999 original. Softcover. As New condition. x, 230pp.