lid publishing inc new york (3 résultats)

Paperback. Etat : new. Paperback. "That's one small step for (a) man, one giant leap for mankind," were the words spoken by Apollo 11 astronaut Neil Armstrong as he stepped off the footpad of the Lunar Module Eagle. This was the first and most famous manned mission to land on the Moon. As a 19-year-old college journalist, author David Chudwin covered the launch from Florida in July 1969. Chudwin was the only journalist with official NASA press credentials representing the college press and had extraordinary access to the astronauts, rocket scientists, launch pads, rockets, and control centres. 2019 will be the 50th anniversary of Apollo 11 - a time to look back to celebrate that mission, and forward to our future in space. Divided into three parts, this book provides: the author's account of covering the first landing on the Moon in 1969; lessons learned from the Apollo program and their relevance to future space activities; and our future in space including new rockets, space stations, and trips back to the Moon and to Mars. AUTHOR: David Chudwin MD decided to go into medicine instead of journalism, but his Apollo 11 experiences led to a lifelong interest in space exploration. Chudwin has written about Apollo 11 in a variety of media outlets and has spoken about Apollo 11 at schools and at space meetings, including Spacefest. Chudwin was the only teenager to be granted a press pass for the 1969 moon landing. SELLING POINTS: . A book that looks back at the first manned mission to land on the Moon, and forward to mankind's future in space . A journalistic approach to the space race of the 60s, and the future of commercial space travel . Written by the only college journalist accredited by NASA to cover the 1969 Apollo 11 launch and first landing on the Moon . The book shares the excitement, fears, planning, and hard work that led to the first landing on the Moon . Engaging writing with original photos . While the excitement of the first landing on the Moon was unique, there are many firsts in space to come in the decades ahead A book that looks back at the first manned mission to land on the moon, and forwards to mankind's future in space. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Etat : new. Hardcover. Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners, business finance is often perceived to be "difficult" and/or plain boring. This book, written by an experienced and popular teacher of finance to thousands of non-financial managers, explains in very simple but engaging terms what are the goals of a business, how it is set up to make money, what are the key measures of this financial health, and what are the key factors affecting those measures. Concise and designed for great accessibility, this is the dream-book for all those non-financial managers and owners who want a quick and motivating read on finance in order to obtain that necessary business acumen. AUTHOR: Dr. Philip Young is a corporate education consultant with over 30 years of experience in the design and delivery of business seminars and training programs in finance, strategy, and marketing. His primary focus is on courses in finance for non-financial managers, more generally referred to today as "business acumen." SELLING POINTS: . A small but powerful book that makes understanding business finance a breeze . Every successful business manager and owner must have an understanding of finance this is their dream-book on the basics of finance . The author has over 30 years of experience teaching finance to thousands of non-financial managers around the world . Concise and engaging business finance simplified for anyone to understand and learn it painlessly and quickly . Interesting examples and anecdotes, combined with diagrams and graphics, makes it completely different to most other books about finance A small but powerful book that makes understanding business finance a breeze. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Paperback. Etat : new. Paperback. In today's business world, business organizations experience unprecedented levels of disruption and can only expect the unexpected! While they must perform in a VUCA world (one characterized by volatility, uncertainty, complexity, and ambiguity), their ability to OODA (observe, orient, decide, and act) is no longer enough to survive and thrive amidst disorder! While agility is quintessential for adapting in this new reality, antifragility is quintessential for evolving in this new reality! Conclusively, business organizations must embrace this new reality and emerge stronger! In "The Antifragility Edge: Antifragility in Practice," Si Alhir demystifies antifragility, explores how antifragility may be operationalized or put into practice by business organizations (at the individual, collective, and enterprise level), and offers an actionable roadmap for how business organizations can achieve greater antifragility. An essential guide for business organizations to embrace disorder and emerge stronger. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.