Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Blue Planet Textbooks, Keizer, OR, Etats-Unis
Soft cover. Etat : Good. 5th or later Edition.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Etat : Good. Good condition international edition textbook.
Edité par Pearson
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : FirstClassBooks, Little Rock, AR, Etats-Unis
Etat : Good. May have highlighting/writing. Has used stickers and varying degrees of shelf wear. Used books cannot guarantee unused access codes or working CD's!.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : The Book Cellar, LLC, Nashua, NH, Etats-Unis
paperback. Etat : New. BRAND NEWOver 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Book Deals, Tucson, AZ, Etats-Unis
Etat : Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 2.95.
Edité par Pearson Education, Limited, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : TextbookRush, Grandview Heights, OH, Etats-Unis
Etat : Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!.
Edité par Pearson Education, Limited, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : TextbookRush, Grandview Heights, OH, Etats-Unis
Etat : Acceptable. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Books Unplugged, Amherst, NY, Etats-Unis
Etat : Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 2.95.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Book Deals, Tucson, AZ, Etats-Unis
Etat : Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 2.95.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Byrd Books, Austin, TX, Etats-Unis
Paperback. Etat : very good. In Used Condition.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Campbell Bookstore, Austin, TX, Etats-Unis
Etat : new.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : GoldenWavesOfBooks, Fayetteville, TX, Etats-Unis
Paperback. Etat : new. New. Fast Shipping and good customer service.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : GoldenWavesOfBooks, Fayetteville, TX, Etats-Unis
Paperback. Etat : very good. Used in very good condition. Fast Shipping and good customer service.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Wizard Books, Long Beach, CA, Etats-Unis
Paperback. Etat : new. New.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Campbell Bookstore, Austin, TX, Etats-Unis
Etat : very good.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Big Bill's Books, Wimberley, TX, Etats-Unis
Paperback. Etat : new. Brand New Copy.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Etat : As New. Unread book in perfect condition.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : GoldBooks, Denver, CO, Etats-Unis
Paperback. Etat : very good. Very Good Copy. Customer Service Guaranteed.
Edité par Pearson Education, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Books Puddle, New York, NY, Etats-Unis
Etat : New. pp. 600 5th Edition.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : GoldBooks, Denver, CO, Etats-Unis
Paperback. Etat : new. New Copy. Customer Service Guaranteed.
Edité par Pearson Education, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Majestic Books, Hounslow, Royaume-Uni
Etat : New. pp. 600.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Toscana Books, AUSTIN, TX, Etats-Unis
Paperback. Etat : very good. Purchase pre-owned books for prompt service and customer satisfaction.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : GoldenDragon, Houston, TX, Etats-Unis
Paperback. Etat : very good. Very Good Copy. Fast Shipment.
Edité par Pearson Education, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
Etat : New.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Etat : New.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : GreatBookPricesUK, Castle Donington, DERBY, Royaume-Uni
Etat : New.
Edité par Pearson Education Limited, Harlow, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Grand Eagle Retail, Wilmington, DE, Etats-Unis
Paperback. Etat : new. Paperback. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here. The downloadable materials available on this website are provided solely for the use of instructors in teaching their courses and assessing student learning. Before you access any instructor resources you will be prompted to login to the Pearson Instructor Resource Centre. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Edité par Pearson Education Limited, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000.
Edité par Pearson Aug 2019, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Taschenbuch. Etat : Neu. Neuware -This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. 624 pp. Englisch.
Edité par Pearson, 2019
ISBN 10 : 1292314966 ISBN 13 : 9781292314969
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Etat : New. In.