Type d'article
Etat
Reliure
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Evaluation du vendeur
Edité par Routledge (edition 1), 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Livre
Paperback. Etat : Good. 1. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Livre
paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Edité par Taylor & Francis 2019-01-18, London, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Blackwell's, London, Royaume-Uni
Livre
paperback. Etat : New. Language: ENG.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Livre
Etat : New.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Livre
Etat : New.
Edité par Taylor & Francis Ltd, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Livre impression à la demande
Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Edité par Taylor & Francis Ltd, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Livre
Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Livre
Etat : New. In.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : GF Books, Inc., Hawthorne, CA, Etats-Unis
Livre
Etat : New. Book is in NEW condition. 1.01.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Books Unplugged, Amherst, NY, Etats-Unis
Livre
Etat : Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.01.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Books Unplugged, Amherst, NY, Etats-Unis
Livre
Etat : Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 1.01.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Book Deals, Tucson, AZ, Etats-Unis
Livre
Etat : New. New! This book is in the same immaculate condition as when it was published 1.01.
Edité par Taylor and Francis Ltd, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Livre impression à la demande
PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Livre
Etat : As New. Unread book in perfect condition.
Edité par Taylor & Francis Ltd, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Livre Edition originale
Etat : New. 2019. 1st Edition. Paperback. . . . . .
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : California Books, Miami, FL, Etats-Unis
Livre
Etat : New.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Livre impression à la demande
Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : GreatBookPricesUK, Castle Donington, DERBY, Royaume-Uni
Livre
Etat : New.
Edité par Taylor & Francis Ltd, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
Livre
Etat : New. 2019. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : GreatBookPricesUK, Castle Donington, DERBY, Royaume-Uni
Livre
Etat : As New. Unread book in perfect condition.
Edité par Taylor & Francis Ltd Jan 2019, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Livre
Taschenbuch. Etat : Neu. Neuware - Why do some brands make us feel good, while others frustrate us What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the 'Experiential Marketing Mix.' She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic. Experiential Marketing is a guide to building experiences consumers cannot forget. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. In this book, Professor Batat combines theory and practice and gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es of the new experiential marketing mix, and the challenges for the future.
Edité par Taylor and Francis Ltd, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Livre impression à la demande
PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : GoldenWavesOfBooks, Fayetteville, TX, Etats-Unis
Livre
Paperback. Etat : new. New. Fast Shipping and good customer service.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Wizard Books, Long Beach, CA, Etats-Unis
Livre
Paperback. Etat : new. New.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Grumpys Fine Books, Tijeras, NM, Etats-Unis
Livre
Paperback. Etat : new. Prompt service guaranteed.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : GoldenDragon, Houston, TX, Etats-Unis
Livre
Paperback. Etat : new. Buy for Great customer experience.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Front Cover Books, Denver, CO, Etats-Unis
Livre
Etat : new.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : GoldBooks, Denver, CO, Etats-Unis
Livre
Paperback. Etat : new. New Copy. Customer Service Guaranteed.
Edité par Routledge, 2019
ISBN 10 : 1138293164ISBN 13 : 9781138293168
Vendeur : Campbell Bookstore, Austin, TX, Etats-Unis
Livre
Etat : very good.
Edité par Routledge 2019-01-22, 2019
ISBN 10 : 1138293156ISBN 13 : 9781138293151
Vendeur : Chiron Media, Wallingford, Royaume-Uni
Livre
Hardcover. Etat : New.