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Edité par Cham, Springer., 2015
ISBN 10 : 3319116258ISBN 13 : 9783319116259
Livre
xxii, 149p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Stamped. Contribution to Management and Science. Sprache: Englisch.
Edité par Springer, 2016
ISBN 10 : 3319384422ISBN 13 : 9783319384429
Vendeur : booksXpress, Bayonne, NJ, Etats-Unis
Livre
Soft Cover. Etat : new.
Edité par Springer, 2014
ISBN 10 : 3319116258ISBN 13 : 9783319116259
Vendeur : booksXpress, Bayonne, NJ, Etats-Unis
Livre
Hardcover. Etat : new.
Edité par Springer, 2014
ISBN 10 : 3319116258ISBN 13 : 9783319116259
Vendeur : Book Dispensary, Concord, ON, Canada
Livre
Hardcover. Etat : As New. BRAND NEW hardcover.
Edité par Springer, 2016
ISBN 10 : 3319384422ISBN 13 : 9783319384429
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Livre
Etat : New.
Edité par Springer, 2014
ISBN 10 : 3319116258ISBN 13 : 9783319116259
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Livre
Etat : New.
Edité par Springer Verlag, 2014
ISBN 10 : 3319116258ISBN 13 : 9783319116259
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Livre impression à la demande
Hardcover. Etat : Brand New. 2015 edition. 163 pages. 9.50x6.50x0.50 inches. This item is printed on demand.
Edité par Springer, 2014
ISBN 10 : 3319116258ISBN 13 : 9783319116259
Vendeur : GF Books, Inc., Hawthorne, CA, Etats-Unis
Livre
Etat : Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.
Edité par Springer, 2016
ISBN 10 : 3319384422ISBN 13 : 9783319384429
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Livre impression à la demande
Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Edité par Springer, 2014
ISBN 10 : 3319116258ISBN 13 : 9783319116259
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Livre impression à la demande
Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Edité par Springer International Publishing Dez 2014, 2014
ISBN 10 : 3319116258ISBN 13 : 9783319116259
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Livre impression à la demande
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies' decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers' advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies' advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance. 172 pp. Englisch.
Edité par Springer International Publishing Sep 2016, 2016
ISBN 10 : 3319384422ISBN 13 : 9783319384429
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Livre impression à la demande
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies' decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers' advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies' advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance. 172 pp. Englisch.
Edité par Springer Verlag, 2016
ISBN 10 : 3319384422ISBN 13 : 9783319384429
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Livre
Paperback. Etat : Brand New. reprint edition. 172 pages. 9.25x6.10x0.39 inches. In Stock.
Edité par Springer International Publishing, 2014
ISBN 10 : 3319116258ISBN 13 : 9783319116259
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Livre
Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies' decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers' advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies' advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Edité par Springer International Publishing, 2016
ISBN 10 : 3319384422ISBN 13 : 9783319384429
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Livre
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies' decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers' advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies' advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Edité par Springer International Publishing, 2014
ISBN 10 : 3319116258ISBN 13 : 9783319116259
Vendeur : moluna, Greven, Allemagne
Livre impression à la demande
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Considers different supply chain structures and distributions of power in order to suit the characteristics of various industriesOffers decision support for managers in manufacturing and retailing firms through numerical and graphical analyses of .
Edité par Springer International Publishing, 2016
ISBN 10 : 3319384422ISBN 13 : 9783319384429
Vendeur : moluna, Greven, Allemagne
Livre impression à la demande
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Considers different supply chain structures and distributions of power in order to suit the characteristics of various industriesOffers decision support for managers in manufacturing and retailing firms through numerical and graphical analyses of .
Edité par Springer 0, 2014
ISBN 10 : 3319116258ISBN 13 : 9783319116259
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
Livre
Hardcover. Etat : Like New. Like New. book.
Edité par Springer, 2016
ISBN 10 : 3319384422ISBN 13 : 9783319384429
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
Livre
Paperback. Etat : Like New. Like New. book.