The Disney Way: Harnessing the Management Secrets of Disney in Your Company - Couverture rigide

Capodagli, Bill; Jackson, Lynn

Couverture rigide

ISBN 10 : 0070120641 ISBN 13 : 9780070120648

Editeur : McGraw-Hill Publishing Co., 1999

Synopsis

Book by Capodagli William Jackson Lynn

A propos du livre

Quatrième de couverture :

A Fortune Best Business Book of the Year!

The Strategies That Built Disney­­and How They can Help Your Business Soar Beyond the Limits of Traditional Management

Walt Disney's dreams, beliefs, and daring launched an entertainment and marketing empire, one whose influence is felt around the world and whose success provides a dynamic model of business excellence. The Disney Way provides an in-depth examination of the Disney philosophy, and explains how to instill it in any company­­to achieve superior teamwork, consistent innovation, and Disney-style success.

Praise for The Disney Way:

"If you've ever wondered exactly how a cartoon rodent spawned a media empire­­and whether your company could learn anything from Disney's methods­­here's your chance to find out ..."
­­Fortune

"This book is all about the real magic: stimulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you."
­­Kenneth H. Blanchard, Bestselling coauthor, Who Ate My Cheese? and The One Minute Manager

"As Bill and Lynn's string of successful clients attests, the principles of good management that form the Disney Way can work their magic on any organization, including yours."
­­Fred Wiersma, Business strategist, Bestselling coauthor, The Discipline of Market Leaders

Présentation de l'éditeur :

How to apply Walt Disney's principles of Dream, Believe, Dare, Do, in any company for unprecedented growth and profits

'This book is about the real magic: Stimulating and harmonising the collective energy of your people.' -Ken Blanchard

Named a Fortune magazine 'Best Book of the Year' in 1999, The Disney Way has taught thousands around the world how to put Disney's 10 basic management principles to work in any company. Fully updated and featuring all-new success stories from companies of every size and in every sector, The Disney Way, Second Edition, analyses how Mike Eisner 'lost the pixie dust' and how Disney's new CEO, Bob Iger, has reawakened that 'sleeping princess of a company' by using Walt's legend as his compass.

Key features

Previous editions of The Disney Way sold more than 50,000 copies

The first edition of The Disney Way was named 'Best Business Book of the Year' in 1999

Provides readers with a framework and action steps for using Disney's principles to soar beyond traditional management

Capodagli and Jackson have emerged as leading experts on the Disney principles and speak to thousands around the world annually

À propos de cette édition

• Éditeur: McGraw-Hill Publishing Co.
• Date d'édition: 1999
• ISBN 10: 0070120641
• ISBN 13: 9780070120648
• Reliure: Relié
• Nombre de pages: 221