Writing for the Mass Media: United States Edition - Couverture souple

Stovall, James G.

Couverture souple

ISBN 10 : 0205627846 ISBN 13 : 9780205627844

Editeur : Pearson, 2008

Synopsis

Book by Stovall James G

A propos du livre

Présentation de l'éditeur :

Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer.

Revue de presse :

“What impresses me most is how the author relates to the subject matter, the instructor, and the student all at once. Written in a non-stilted style, it is easily understood, practical, and it gets results.”

-         Ronald P. Westpheling, George Mason University

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2008
• ISBN 10: 0205627846
• ISBN 13: 9780205627844
• Reliure: Broché
• Nombre de pages: 384