Digital Analytics for Marketing - Couverture rigide
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- ÉditeurRoutledge
- Date d'édition2024
- ISBN 10 036745792X
- ISBN 13 9780367457921
- ReliureRelié
- Numéro d'édition2
- Nombre de pages308
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Digital Analytics for Marketing
Edité par
Taylor & Francis
(2024)
ISBN 10 : 036745792X
ISBN 13 : 9780367457921
Neuf
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. A. Karim Feroz is a research scientist with expertise in digital transformation, digital business strategy, and Industry 4.0. He has an MBA (strategic management focus) and a PhD in the field of ICT (information and telecommunication. N° de réf. du vendeur 927225490
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Digital Analytics for Marketing
Edité par
Routledge
(2024)
ISBN 10 : 036745792X
ISBN 13 : 9780367457921
Neuf
Couverture rigide
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Description du livre Etat : New. N° de réf. du vendeur 46514934-n
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EUR 221,39
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Digital Analytics for Marketing
Edité par
Routledge
(2024)
ISBN 10 : 036745792X
ISBN 13 : 9780367457921
Neuf
Couverture rigide
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Description du livre Etat : New. N° de réf. du vendeur 46514934-n
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Digital Analytics for Marketing (Hardcover)
Edité par
Taylor & Francis Ltd, London
(2024)
ISBN 10 : 036745792X
ISBN 13 : 9780367457921
Neuf
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Description du livre Hardcover. Etat : new. Hardcover. This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The books experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructors manual, test bank, and PowerPoint slides. This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780367457921
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Digital Analytics for Marketing
Edité par
Routledge
(2024)
ISBN 10 : 036745792X
ISBN 13 : 9780367457921
Neuf
Couverture rigide
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Description du livre Hardcover. Etat : Brand New. 2nd edition. 320 pages. 10.00x7.00x0.67 inches. In Stock. N° de réf. du vendeur __036745792X
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Digital Analytics for Marketing (Mastering Business Analytics)
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(2024)
ISBN 10 : 036745792X
ISBN 13 : 9780367457921
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Description du livre Etat : New. N° de réf. du vendeur I-9780367457921
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EUR 269,68
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Digital Analytics for Marketing
Edité par
Routledge
(2024)
ISBN 10 : 036745792X
ISBN 13 : 9780367457921
Neuf
Couverture rigide
Quantité disponible : 2
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Evaluation vendeur
Description du livre Hardcover. Etat : Brand New. 2nd edition. 320 pages. 10.00x7.00x0.67 inches. In Stock. N° de réf. du vendeur x-036745792X
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EUR 269,83
Autre devise
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Digital Analytics for Marketing (Hardcover)
Edité par
Taylor & Francis Ltd, London
(2024)
ISBN 10 : 036745792X
ISBN 13 : 9780367457921
Neuf
Couverture rigide
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Hardcover. Etat : new. Hardcover. This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The books experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructors manual, test bank, and PowerPoint slides. This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9780367457921
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EUR 353,87
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