When Digital Becomes Human: The Transformation of Customer Relationships - Couverture rigide

Belleghem, Steven Van

Couverture rigide

ISBN 10 : 0749479159 ISBN 13 : 9780749479152

Editeur : Kogan Page Ltd, 2016

A propos du livre

Présentation de l'éditeur

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.

Biographie de l'auteur

Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a thought leader on the transformation of customer relations and the future of customer-centric marketing. The former Managing Partner at market research and consultancy firm InSites Consulting, he is a professor at Vlerick Leuven Gent Management School and author of The Conversation Manager and The Conversation Company.

À propos de cette édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2016
• ISBN 10: 0749479159
• ISBN 13: 9780749479152
• Reliure: Relié
• Nombre de pages: 208