Go - Couverture souple
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Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with GBP25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid GBP110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing GBP374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Revue de presse :
Her story is impressive and her dedication to her work outstanding (OBSERVER)
Likely to [be] one of the business reads of the year (Dominic O’Connell, SUNDAY TMES)
This book is a must-read for business managers (Bill Jamieson, SCOTSMAN)
The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah (Marianne Macdonald, EVENING STANDARD)
Biographie de l'auteur :
Likely to [be] one of the business reads of the year (Dominic O’Connell, SUNDAY TMES)
This book is a must-read for business managers (Bill Jamieson, SCOTSMAN)
The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah (Marianne Macdonald, EVENING STANDARD)
Barbara Cassani founded GO and directed it through its lifetime to enormous success. She was Businesswoman of the Year in 2002 and is head of the 2012 London Olympic bid. Kenny Kemp is the business editor of the Sunday Herald and is Scotland's Business Writer of the Year for 2003.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurSphere
- Date d'édition2005
- ISBN 10 0751535605
- ISBN 13 9780751535600
- ReliureBroché
- Nombre de pages330
- Evaluation vendeur
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EUR 22,30
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EUR 11,74
De Royaume-Uni vers Etats-Unis
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Image d'archives
Go: An Airline Adventure
Edité par
Little, Brown Book Group
(2005)
ISBN 10 : 0751535605
ISBN 13 : 9780751535600
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Brand New. 320 pages. 7.72x4.96x0.94 inches. In Stock. N° de réf. du vendeur zk0751535605
Acheter neuf
EUR 22,30
Autre devise
Image d'archives
GO: AN AIRLINE ADVENTURE
Edité par
Sphere
(2005)
ISBN 10 : 0751535605
ISBN 13 : 9780751535600
Neuf
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : New. New. In shrink wrap. Looks like an interesting title! 0.57. N° de réf. du vendeur Q-0751535605
Acheter neuf
EUR 74,28
Autre devise