Advertising: Developments and Issues in the Digital Age: 9781617617836

Description du livre Etat : New. Editor(s): Poulsen, William L. Num Pages: 138 pages, tables & charts. BIC Classification: JFD. Category: (G) General (US: Trade). Dimension: 259 x 184 x 18. Weight in Grams: 448. . 2011. Hardcover. . . . . N� de r�f. du vendeur V9781617617836

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf

EUR 180,98

Autre devise

Ajouter au panier

Frais de port : EUR 10,50

De Irlande vers Etats-Unis

Destinations, frais et d�lais

Image fournie par le vendeur

Advertising : Developments and Issues in the Digital Age

Poulsen, William L. (EDT)

Edit� par Nova Science Publishers, Inc. (2011)

ISBN 10 : 1617617830 ISBN 13 : 9781617617836

Neuf Couverture rigide Quantit� disponible : 1

Vendeur :

GreatBookPricesUK
(Castle Donington, DERBY, Royaume-Uni)

Evaluation vendeur

Evaluation du vendeur :

Description du livre Etat : New. N� de r�f. du vendeur 12437901-n

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf

EUR 177,08

Autre devise

Ajouter au panier

Frais de port : EUR 17,43

De Royaume-Uni vers Etats-Unis

Destinations, frais et d�lais

Image d'archives

Advertising (Hardcover)

William L. Poulsen

Edit� par Nova Science Publishers Inc, New York (2011)

ISBN 10 : 1617617830 ISBN 13 : 9781617617836

Neuf Couverture rigide Quantit� disponible : 1

Vendeur :

CitiRetail
(Stevenage, Royaume-Uni)

Evaluation vendeur

Evaluation du vendeur :

Description du livre Hardcover. Etat : new. Hardcover. The advertising industry is a major sector of the U.S. economy, employing hundreds of thousands of workers and accounting for about 2% of the nation's annual output. Advertising campaigns by large firms and small businesses provide consumers with product information and generate crucial income for newspapers, television and radio stations, magazines and other ventures. The advertising industry is in the midst of a fundamental restructuring, however. The deep recession has depressed ad spending. At the same time, the industry faces longer-term challenges as consumers migrate from traditional media to digital platforms such as websites, cell phones, mobile e-readers, and gaming networks. The emerging digital market offers great advantages including lower distribution costs, the ability to target ads to individuals rather than broad groups, and more precise tools to measure ad impact. This book explores current advertising developments and issues in the digital age. Advertising Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9781617617836

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf

EUR 177,09

Autre devise

Ajouter au panier

Frais de port : EUR 42,99

De Royaume-Uni vers Etats-Unis

Destinations, frais et d�lais

Image d'archives

Advertising

William L. Poulsen

Edit� par Nova Science Publishers Inc (2011)

ISBN 10 : 1617617830 ISBN 13 : 9781617617836

Neuf Couverture rigide Quantit� disponible : 1

Vendeur :

Kennys Bookstore
(Olney, MD, Etats-Unis)

Evaluation vendeur

Evaluation du vendeur :

Description du livre Etat : New. Editor(s): Poulsen, William L. Num Pages: 138 pages, tables & charts. BIC Classification: JFD. Category: (G) General (US: Trade). Dimension: 259 x 184 x 18. Weight in Grams: 448. . 2011. Hardcover. . . . . Books ship from the US and Ireland. N� de r�f. du vendeur V9781617617836

Plus d'informations sur ce vendeur | Contacter le vendeur

Acheter neuf

EUR 224,62

Autre devise

Ajouter au panier

Frais de port : EUR 9,74

Vers Etats-Unis

Destinations, frais et d�lais