Strategic Sport Marketing - Couverture souple
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Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service, and social media, as well as new case studies.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Biographie de l'auteur :
DAVID SHILBURY is the Foundation Professor of Sport Management at Deakin University and is the senior associate editor of the Journal of Sport Management and a former editor of Sport Management Review. HANS WESTERBEEK is Dean of the College of Sport and Exercise Science at Victoria University and author of more than ten books on sport business. SHAYNE QUICK is an Adjunct Professor at the Democritus University of Thrace, Greece, and former President of the Sport Management Association of Australia and New Zealand. DANIEL C. FUNK is Professor and Washburn Senior Research Fellow in the School of Tourism and Hospitality Management, Temple University, USA. ADAM KARG is a Lecturer in Sport Management with the School of Management & Marketing at Deakin University.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurAllen & Unwin
- Date d'édition2014
- ISBN 10 1743314779
- ISBN 13 9781743314777
- ReliureBroché
- Numéro d'édition4
- Nombre de pages404
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Strategic Sport Marketing (Sport Management Series)
Edité par
Routledge
(2014)
ISBN 10 : 1743314779
ISBN 13 : 9781743314777
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Description du livre paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. N° de réf. du vendeur S_357159224
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Strategic Sport Marketing
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Allen & Unwin
(2014)
ISBN 10 : 1743314779
ISBN 13 : 9781743314777
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Couverture souple
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Description du livre Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 46454820-75
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Strategic Sport Marketing
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Allen & Unwin
(2014)
ISBN 10 : 1743314779
ISBN 13 : 9781743314777
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Couverture souple
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Description du livre Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP80373115
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Strategic Sport Marketing (Sport Management Series)
Edité par
Routledge
(2014)
ISBN 10 : 1743314779
ISBN 13 : 9781743314777
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Couverture souple
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Description du livre Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00068307671
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Strategic Sport Marketing (Sport Management Series)
Edité par
Routledge
(2014)
ISBN 10 : 1743314779
ISBN 13 : 9781743314777
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Softcover
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Description du livre Softcover. Etat : Good. 4. Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies.'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review' . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management. N° de réf. du vendeur SONG1743314779
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Strategic Sport Marketing (Sport Management Series)
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Routledge
(2014)
ISBN 10 : 1743314779
ISBN 13 : 9781743314777
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Couverture souple
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Description du livre Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M01743314779-G
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Strategic Sport Marketing
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Allen & Unwin
(2014)
ISBN 10 : 1743314779
ISBN 13 : 9781743314777
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Couverture souple
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Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9781743314777. N° de réf. du vendeur 9535332
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