Market Orientation: Benefits to Firm and Economic Development, Theories, Concepts and Methods - Couverture souple
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Revision with unchanged content. With globalization, trade liberalization and a digital world’s economy, there is a growing interest among practitioners and researchers to investigate the role of marketing management to improve firms output, return on investment and at a macro level improving the well being of societies. This book describes the role of marketing in economic development. A thorough review of literature was investigated and an empirical study was undertaken. Market orientation focuses on a business culture and activities that enhance business performance, producing superior value to customers, outstanding performance for the firm and aggregately for the economy. The focus of this book was to empirically test this market orientation theory in countries. Market orientation is regarded as a theoretically important determinant of industry growth (Kohli & Jaworski, 1990), so it will therefore have important implications for economic development. The analysis helps answers the questions: Is there a significant relationship between the market orientation and financial performance of companies in developing countries? Can market orientation be used effectively for developing countries to increase their financial performance in the marketplace? Is there a relationship between market orientation and economic development in developing countries?
Biographie de l'auteur :
Professor of Marketing. Worcester State College, D.B.A.(Marketing) Nova Southeastern University, Florida. Served in the capicity of Product Specialist, responsible for brand management with the largest food company in the world, Nestlé Corporation.
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- ÉditeurAV Akademikerverlag
- Date d'édition2012
- ISBN 10 3639412850
- ISBN 13 9783639412857
- ReliureBroché
- Nombre de pages128
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Market Orientation: Benefits to Firm and Economic Development, Theories, Concepts and Methods
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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. With globalization, trade liberalization and a digital world s economy, there is a growing interest among practitioners and researchers to investigate the role of marketing management to improve firms output, return on investment and at a macro level improving the well being of societies. This book des cribes the role of marketing in economic development. A thorough review of literature was investigated and an empirical study was undertaken. Market orientation focuses on a business culture and activities that enhance business performance, producing superior value to customers, outstanding perfor mance for the firm and aggregately for the economy. The focus of this book was to empirically test this market orientation theory in countries. Market orientation is regarded as a theoretically important determinant of industry growth (Kohli & Jaworski, 1990), so it will therefore have important implications for economic development. The analysis helps answers the questions: Is there a significant relationship between the market orientation and financial performance of companies in developing countries Can mar ket orientation be used effectively for developing countries to increase their financial performance in the marketplace Is there a relationship between market orientation and economic development in developing coun tries 128 pp. Englisch. N° de réf. du vendeur 9783639412857
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Market Orientation Benefits to Firm and Economic Development, Theories, Concepts and Methods
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AV Akademikerverlag
(2012)
ISBN 10 : 3639412850
ISBN 13 : 9783639412857
Neuf
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Market Orientation : Benefits to Firm and Economic Development, Theories, Concepts and Methods
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AV Akademikerverlag
(2012)
ISBN 10 : 3639412850
ISBN 13 : 9783639412857
Neuf
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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. With globalization, trade liberalization and a digital world s economy, there is a growing interest among practitioners and researchers to investigate the role of marketing management to improve firms output, return on investment and at a macro level improving the well being of societies. This book des cribes the role of marketing in economic development. A thorough review of literature was investigated and an empirical study was undertaken. Market orientation focuses on a business culture and activities that enhance business performance, producing superior value to customers, outstanding perfor mance for the firm and aggregately for the economy. The focus of this book was to empirically test this market orientation theory in countries. Market orientation is regarded as a theoretically important determinant of industry growth (Kohli & Jaworski, 1990), so it will therefore have important implications for economic development. The analysis helps answers the questions: Is there a significant relationship between the market orientation and financial performance of companies in developing countries Can mar ket orientation be used effectively for developing countries to increase their financial performance in the marketplace Is there a relationship between market orientation and economic development in developing coun tries. N° de réf. du vendeur 9783639412857
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Market Orientation Benefits to Firm and Economic Development, Theories, Concepts and Methods
Edité par
AV Akademikerverlag
(2012)
ISBN 10 : 3639412850
ISBN 13 : 9783639412857
Neuf
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Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9783639412857
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Market Orientation
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Oudan RodneyProfessor of Marketing. Worcester State College, D.B.A.(Marketing) Nova Southeastern University, Florida. Served in the capicity of Product Specialist, responsible for brand management with the largest food company in the. N° de réf. du vendeur 4985503
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