Type d'article
Etat
Reliure
Particularités
Pays
Evaluation du vendeur
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2005
ISBN 10 : 2884790667ISBN 13 : 9782884790666
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. This fifth book in the Basics Design series - Colour - examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour - how light works, colour wheels, colour combinations and harmonies - the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2007
ISBN 10 : 2940373604ISBN 13 : 9782940373604
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. Basics Illustration: Sequential Images is Mark Wigan's third book in his essential series of handbooks on contemporary illustration. Following Thinking Visually and Text and Image, Wigan identifies sequential image-making as a rich area of original and innovative work, which is leading the resurgence in the art of illustration. The evolving world of illustration is exploding with possibilities as converging technologies and disciplines provide new opportunities and outlets for the visual storyteller. International illustrators, animators, artists and educators at the leading edge of the narrative renaissance outline their personal modus operandi and approaches to sequential image-making. The fundamental language of the narrative image-maker is explored across a wide range of delivery platforms and media. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2003
ISBN 10 : 2940373477ISBN 13 : 9782940373475
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Good. Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context. The text is supported by case studies from contemporary designers and practitioners, with insights from the creatives involved. Creative design, the book argues, is in something of a golden period. With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2002
ISBN 10 : 2884790136ISBN 13 : 9782884790130
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Good. DYO Home Page features some of the most inspired home pages on the web today. With a contemporary edge in terms of content, DYO Home Page looks not only at the home page, but the revolutions they've inspired: web logs and independent publishing. The extraordinary book design enhances the tips, tricks and wisdom provided, serving to inspire anyone interested in independent web publishing. All you need to know about your home page toolbox (hardware requirements; helpful software; skills you need; understanding hosting options), building the foundations (choosing the site structure - linear, non-linear or mixed design; creating a site map; adding content) and creating the pages (basic mark-up tips; designing for the screen; using colour, shape and space; adding graphics) is clearly explained, together with how to take it all further and build on this information (web log tools; designing a web log; collaborative web pages). The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2002
ISBN 10 : 2884790047ISBN 13 : 9782884790048
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. Watercolour and landscapes have a natural and exciting affinity. Watercolour has the capacity to capture the subtle nuances of the atmosphere that can transform even the most ordinary into something magical. Its ability to yield results from the strikingly vibrant to the quietly subtle, make it a rewarding, if challenging choice for aspiring artists. 23 landscape artists share their personal experiences of painting in watercolour and explain their vision and individual methods, varying from the traditional to the experimental, which in turn explore the full potential of the medium. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2011
ISBN 10 : 2940411581ISBN 13 : 9782940411580
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. In The Fundamentals of Fashion Management, Susan Dillon takes an in-depth look at the varied and competitive fashion trade. Giving readers a behind-the-scenes insight into the roles and processes of the industry, this title combines creative and business approaches for those who want to gain an understanding of what it means to work in the fashion sector. Clearly organized chapters explore fashion forecasting, merchandising and communication, as well as the events incorporated in the fashion calendar. Overall, the book forms an informative and beautifully illustrated introduction to the subject. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2006
ISBN 10 : 2940373027ISBN 13 : 9782940373024
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. Discusses the key principles and processes involved in animation; exploring the entirety of the creative process, from finding and researching a concept, through the preparation and techniques used, to the execution of the work. Each stage is presented in an engaging visual style, accompanied by examples and analysis of contemporary student and commercial animation. The book also discusses the links between animation and the styles and narratives of other areas of popular culture, aligning theory and ideas to practical advice. A section for aspiring animators examines career paths, portfolios and the structure of the creative industries. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2007
ISBN 10 : 2940373507ISBN 13 : 9782940373505
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. "Basics Illustration: Text and Image" explores the fundamental purpose of illustration: the interpretation of words into pictures and the interplay of text and images as two forms of visual representation. The book looks at different methods of interpreting text and and using the two elements together. The basic principles of graphic communication are introduced through case studies and examples in which the relationships between illustration and text are analysed and explored. It features a wide range of work demonstrating diverse visual languages, ideas, techniques and skills. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2005
ISBN 10 : 2884790500ISBN 13 : 9782884790505
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. Accompanied by examples from the best contemporary professionals, this title offers a unique insight into the working practices of creative photographers for the student and expert alike. Quick-reference fact files and high-quality illustration values will provide the reader with a must-have manual for anyone getting into photography and those keen to refresh and update their skills. There are five different sections to this book including Equipment, Composition and Technique, Lighting, Genre and finally Processing. Between them these sections will cover everything that you need to know about black-and-white and colour photography, from the initial idea through to developing the final print. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2009
ISBN 10 : 294041100XISBN 13 : 9782940411009
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. "Basics Film-Making" introduces the essential aspects of the directorial process, focusing on the requirements of short films while also drawing on classic examples from the world of feature films. It looks at the tricky balancing act of art and business, offering guidelines and basic principles rather than instructions. Divided into the three key stages of the film-making process - pre-production, production and postproduction, the book provides students with a framework to begin directing their own productions. The chapters are interspersed with case studies investigating the working practices of leading professionals such as Robert Rodriguez, and Mike Leigh. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Plus de choix d'achat de la part d'autres vendeurs sur AbeBooks
Offres neuf à partir de EUR 35,80
Offres d'occasion à partir de EUR 4,06
Trouvez également Couverture souple
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2006
ISBN 10 : 2940373434ISBN 13 : 9782940373437
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. A straight talking guide to the many and varied terms used within the realms of art and design. An invaluable resource to anyone studying or simply just interested in art and design. Each term is explained and contextualized, myths surrounding some of these terms are dispelled using varied illustration techniques, creating an eclectic, useful, and entertaining book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2009
ISBN 10 : 2940373884ISBN 13 : 9782940373888
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. Starting with what is meant by interior architecture and why designers draw in the first place, it goes on to explore what one might draw and when. This book is not a manual of graphic techniques but a reference and inspiration to the types of drawing and ways of making images available. It considers the idea that the method we choose to draw with influences the way we think and therefore what we design. With sketches and drawings from Le Corbusier, Iannis Xenakis, Mies van der Rohe, Project Orange and Carlo Scarpa. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2012
ISBN 10 : 294041162XISBN 13 : 9782940411627
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. Publishing is undergoing a sea change. Technology has transformed the relationship between writers and readers and many people suspect that publishing as we know it can't survive. And yet, publishing remains a popular career choice for many creative graduates. The Publishing Business is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, Kelvin Smith demonstrates that to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. If your ambition is to succeed in the world of publishing, owning a copy of The Publishing Business is a must. Ideal for students wanting to discover which part of the publishing process is for them, and all those who wish to fully grasp the debates and industry developments revolutionising publishing today. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2006
ISBN 10 : 2940373159ISBN 13 : 9782940373154
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. Contemporary illustrators from all over the world engaged in a diverse range of approaches to the discipline have contributed their artwork and commentaries on visual thinking and the working process. The text also features the work of recent graduates, present students and observations from educators past and present. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2006
ISBN 10 : 2940373000ISBN 13 : 9782940373000
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2007
ISBN 10 : 2940373620ISBN 13 : 9782940373628
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. This first book in the "Basics Architecture" series explores the concepts and techniques used to represent architecture. "Representational Techniques" covers both two-dimensional and three-dimensional methods of representation and shows a variety of media, from those used in freehand sketching, through to cutting-edge computer modeling and drawing techniques. Using examples from leading international architects and designers along with more experimental student work, a broad range of interpretations, possibilities and applications are demonstrated. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2005
ISBN 10 : 2884790616ISBN 13 : 9782884790611
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. The use of daylight in photography is all too often overlooked. How it is used, controlled, blocked or reflected can materially change how a photograph will look. Combine it with artificial light, be it tungsten or flash, and a whole variety of possibilities will open up. When taking photographs outdoors, light is just one of the many factors that the photographer has to take into account. This image-led book features superb outdoor portraits by top international photographers. Clear text and easy-to-follow diagrams reveal both the physical steps and the initial thought processes involved from brief to finished image. "Outdoor Photography: Portraits" will enable amateurs and professionals alike to create photographs of the highest calibre. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Plus de choix d'achat de la part d'autres vendeurs sur AbeBooks
Offres neuf à partir de EUR 49,52
Offres d'occasion à partir de EUR 5,27
Trouvez également Couverture souple
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2006
ISBN 10 : 2940373043ISBN 13 : 9782940373048
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. Aimed at both photography and design students as well as anyone with an interest in photography, this series will provide the reader with a comprehensive reference tool divided into six sections which focus on the basics, formal elements, organisation of space and time, real world rules and original approaches to composition. The book is illustrated throughout and includes cutting-edge images, which will both inspire and inform. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2010
ISBN 10 : 2940411085ISBN 13 : 9782940411085
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. Techniques and procedures for collecting and analysing different types of data are examined and analysed in detail. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2010
ISBN 10 : 2940411166ISBN 13 : 9782940411160
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. Basics Fashion Design: Knitwear is a practical introduction to the use of knitwear in fashion design, richly illustrated with examples and easy-to- follow diagrams. It describes the many varieties of yarn and fibre, their characteristics and their behaviour, from the traditional to the contemporary. It explains the relevant machinery and tools, and the types of work that can be produced on each. Basic techniques on domestic machines are discussed, leading to a section on how to create a knitting pattern. Details and trims are also examined, outlining embellishment, buttonholes and fastenings. The book also discusses the knitwear industry and offers useful information on the various career pathways. Interviews with international designers, each at a different level within the industry, provide further insight into the business as a whole. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2008
ISBN 10 : 2940411026ISBN 13 : 9782940411023
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. This book provides a fascinating introduction to the work of the British Pop artist Colin Self, a contemporary of David Hockney and Peter Blake. It traces the development of Self's art from the 1960s to the present day, charting his engagement with modern culture in the Cold War era. Self is a witty and original painter and draughtsman, an innovative printmaker and sculptor. This book explores Self's artistic subjects including cartoons, cinemas, hot dogs, nuclear weapons, the Cuban Missile Crisis, Vogue models, consumerism, and the landscape. Beautifully presented with full colour images it will be an invaluable resource for anyone interested in modern and contemporary British art. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Lausanne, 2008
ISBN 10 : 2940373698ISBN 13 : 9782940373697
Vendeur : Grand Eagle Retail, Wilmington, DE, Etats-Unis
Livre
Paperback. Etat : new. Paperback. What's new in animation? Find out Works from artists, animators, film-makers, scholars, archivistsIdeal for serious students of film making and animationIn this detailed look at animation today, a series of intriguing case studies are explored from production to final outcome. Each one is considered in terms of meaning, purpose, and effect, then put into context as part of today's animation culture. Hundreds of illustrations make it easy to follow experimental work from script to screen, exploring the intersections between animation, film, graphic design, and art. With insights from leading U.K. authors on animation, as well as Oscar-winning animators, artists, film makers, scholars, and archivists, "Re-Imagining Animation "offers the definitive look at animation today. What's new in animation? Find out! Works from artists, animators, film-makers, scholars, archivists Ideal for serious students of film making and animationIn this detailed look at animation today, a series of intriguing case studies are explored from production to final outcome. Each one is considered in terms of meaning, purpose, and effect, then put into context as part of today's animation culture. Hundreds of illustrations make it easy to follow experimental work from script to screen, exploring the intersections between animation, film, graphic design, and art. With insights from leading U.K. authors on animation, as well as Oscar-winning animators, artists, film makers, scholars, and archivists, "Re-Imagining Animation "offers the definitive look at animation today. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Plus de choix d'achat de la part d'autres vendeurs sur AbeBooks
Offres neuf à partir de EUR 26,26
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2006
ISBN 10 : 2940373396ISBN 13 : 9782940373390
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. The book discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents. The visual material provided throughout the book aims to illustrate aspects of fashion design and to bring to life ideas explained within the text. Examples of work from talented designers and other creative people who work in the fashion industry are used to inspire and inform readers. Each 'fundamental' is supported by up-to-date theory, illustration and appropriate context to explain the underlying principles of fashion design practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2007
ISBN 10 : 2940373485ISBN 13 : 9782940373482
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. The Fundamentals of Architecture is reference for anyone who is interested in an introduction to the basic ideas that affect and inform architecture or interior design and the graphic techniques and language associated with presenting ideas concerned with spatial realisation and experimentation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Switzerland, Lausanne, 2008
ISBN 10 : 2940373825ISBN 13 : 9782940373826
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. "The Fundamentals of Graphic Design" places graphic design in its socio-historical context, discussing its influences and development. It includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par Bloomsbury Publishing PLC, Lausanne, 2007
ISBN 10 : 2940373566ISBN 13 : 9782940373567
Vendeur : Grand Eagle Retail, Wilmington, DE, Etats-Unis
Livre
Paperback. Etat : new. Paperback. The various tools available to the novice and professional alike have also broadened the pallet of the animator so that the boundaries between media have blurred. "Basics Animation: Digital Animation" will look at the history of the medium charting its progress with references to specific examples, which demonstrate the growth and development of the form over the last 50 years. With contributions from innovators and pioneers in the medium to present day practitioners in the cinema, game, and television industries, "Digital Animation" will introduce and examine some of the key aspects involved in producing digital animation. Digital Technology has made the production of animation simpler, faster and more widely available than at any time in cinema history. This title looks at the history of the medium charting its progress with references to specific examples, which demonstrate the growth and development of the form. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Edité par Bloomsbury Publishing PLC, Lausanne, 2009
ISBN 10 : 2940373892ISBN 13 : 9782940373895
Vendeur : Grand Eagle Retail, Wilmington, DE, Etats-Unis
Livre
Paperback. Etat : new. Paperback. "Basics Film-Making: Screenwriting" is the second in the "Basics Film-Making" series and is aimed both at students on film production courses, as well as those wishing to write a short film. The book teaches the key elements of screenwriting through examining areas such as dialogue, sound, setting, shots and structure. It also provides advice to new film-makers on how to market their productions. This is an essential guide to screenwriting and will teach the reader to write and produce artistically satisfying shorts. Suitable for students on film production courses and those wishing to write a short film, this book helps readers learn the key elements of screenwriting through examining areas such as dialogue, sound, setting, shots and structure. It provides advice to new film-makers on how to market their productions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Edité par Bloomsbury Publishing PLC, Lausanne, 2008
ISBN 10 : 2940373833ISBN 13 : 9782940373833
Vendeur : Grand Eagle Retail, Wilmington, DE, Etats-Unis
Livre
Paperback. Etat : new. Paperback. "Basics Architecture: Construction & Materiality" is an in-depth exploration of the key materials used in modern architecture. The book covers materials including stone and brick, concrete, timber, glass, steel and composites. It examines their history, development and practical application in contemporary architecture. Discussion is supported by a variety of case studies and examples of work taken from best of contemporary architecture, as well as practical student exercises and resources. Explores the key materials used in construction. This book examines the future of construction and materiality in architecture whilst considering aspects of structure, construction and sustainability. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Edité par Bloomsbury Publishing PLC, Lausanne, 2009
ISBN 10 : 2940411107ISBN 13 : 9782940411108
Vendeur : Grand Eagle Retail, Wilmington, DE, Etats-Unis
Livre
Paperback. Etat : new. Paperback. Explores the manner in which an interior space can be manipulated through the precise placement of forms. This title describes the principles underpinning the design of objects, and their placement within the interior space. It also discusses the influence that this has upon the character and perception of the space. "Basics Interior Architecture: Elements and Objects" teaches how the manipulation of objects and elements can create interior spaces of distinctive and apposite qualities. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Edité par Bloomsbury Publishing PLC, Lausanne, 2008
ISBN 10 : 294037368XISBN 13 : 9782940373680
Vendeur : Grand Eagle Retail, Wilmington, DE, Etats-Unis
Livre
Paperback. Etat : new. Paperback. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters. Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.