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“Eye-opening, thought-provoking, and enlightening.”
—USA Today
“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody
“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News
What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
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Description du livre Soft Cover. Etat : new. N° de réf. du vendeur 9780061709692
Description du livre Etat : New. Brand New. N° de réf. du vendeur 0061709697
Description du livre Etat : New. N° de réf. du vendeur 13532961-n
Description du livre Paperback. Etat : new. Paperback. In a book thats one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroysbut also opens upvast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everythingfrom corporations to governments, nations to individualsmust evolve in the Google era.What Would Google Do is an astonishing, mind-opening book that, in the end, is not about Google. Its about you. What's the question every business should be asking itself? According to the author, it's What Would Google Do? If you're not thinking or acting like Google, then you're not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, the author lays out his laws of what he calls the Google century. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780061709692
Description du livre Etat : New. . N° de réf. du vendeur 52GZZZ00D5V2_ns
Description du livre paperback. Etat : New. Language: eng. N° de réf. du vendeur 9780061709692
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