What Would Google Do ?: What Would Google Do? - Couverture souple

Jarvis, Jeff

Couverture souple

ISBN 10 : 0062063359 ISBN 13 : 9780062063359

Editeur : Harper, 2010

A propos du livre

Quatrième de couverture

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

Revue de presse

Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is. --Chris Anderson, Author of The Long Tail

[Jarvis's] observations are worth reading....We're never going to unplug the Internet, so read this book with the long view in mind. Mr. Jarvis's rules don't all apply to you, but they're all true enough for someone. --Wall Street Journal

What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising. --Craig Newmark, Founder of craigslist

Détails de l'édition

• Éditeur: Harper
• Date d'édition: 2010
• ISBN 10: 0062063359
• ISBN 13: 9780062063359
• Reliure: Poche
• Langue: anglais
• Nombre de pages: 272