Articles liés à Principles of Services Marketing
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
Book by Palmer Adrian
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur :
Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.
New for this edition….
•Increased coverage of the customer experience •Highlights Web 2.0 for peer-to-peer interaction.
•More on social networking sites and mobile internet
•Focus on how the credit crunch impacts services marketing
•Emphasis on ecological issues and their implications for marketing services
Biographie de l'auteur :
New for this edition….
•Increased coverage of the customer experience •Highlights Web 2.0 for peer-to-peer interaction.
•More on social networking sites and mobile internet
•Focus on how the credit crunch impacts services marketing
•Emphasis on ecological issues and their implications for marketing services
Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurMcGraw-Hill Professional
- Date d'édition1994
- ISBN 10 0077077466
- ISBN 13 9780077077464
- ReliureBroché
- Nombre de pages360
- Evaluation vendeur
Acheter D'occasion
état : Assez bonThe book has been read, but is... En savoir plus sur cette édition
EUR 0,95
Frais de port :
EUR 5,59
De Royaume-Uni vers Etats-Unis
Autres éditions populaires du même titre
Meilleurs résultats de recherche sur AbeBooks
Image d'archives
Principles of Services Marketing
Edité par
McGraw-Hill Book Co Ltd
(1994)
ISBN 10 : 0077077466
ISBN 13 : 9780077077464
Ancien ou d'occasion
Paperback
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005184716
Acheter D'occasion
EUR 0,95
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
McGraw-Hill Publishing Co. 01/03/1994
(1994)
ISBN 10 : 0077077466
ISBN 13 : 9780077077464
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780077077464
Acheter D'occasion
EUR 5,55
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
McGraw-Hill Publishing Co.
(1994)
ISBN 10 : 0077077466
ISBN 13 : 9780077077464
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. N° de réf. du vendeur CHL9569758
Acheter D'occasion
EUR 2,49
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
McGraw-Hill Publishing Co. 01/03/1994
(1994)
ISBN 10 : 0077077466
ISBN 13 : 9780077077464
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780077077464
Acheter D'occasion
EUR 5,55
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
Mcgraw-Hill Education
(1994)
ISBN 10 : 0077077466
ISBN 13 : 9780077077464
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780077077464. N° de réf. du vendeur 9075991
Acheter D'occasion
EUR 3
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
McGraw-Hill
(1994)
ISBN 10 : 0077077466
ISBN 13 : 9780077077464
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077077464. N° de réf. du vendeur 9290239
Acheter D'occasion
EUR 4,11
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
McGraw-Hill
(1994)
ISBN 10 : 0077077466
ISBN 13 : 9780077077464
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings With owner's name inside cover. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780077077464. N° de réf. du vendeur 9754024
Acheter D'occasion
EUR 7,03
Autre devise
Image d'archives
Principles of Services Marketing
Edité par
McGraw-Hill
(1994)
ISBN 10 : 0077077466
ISBN 13 : 9780077077464
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077077464. N° de réf. du vendeur 9290238
Acheter D'occasion
EUR 7,34
Autre devise