Corporate Strategy - Couverture souple

Lynch, Richard; Lovelock, Chris; Lewis, Barbara; Vandermerwe, Sandra

Couverture souple

ISBN 10 : 0273607537 ISBN 13 : 9780273607533

Editeur : Financial Times Prentice Hall, 1996

Synopsis

Book by Lynch Richard

A propos du livre

Quatrième de couverture :

Corporate Strategy
Second Edition

This new edition of Corporate Strategy builds on the strengths and uniqueness of the first edition. This is the only text that provides comprehensive coverage of both rational and creative approaches to strategy. International coverage, which also marked out the first edition, has been expanded with the addition of a chapter on the global issues that affect strategy formulation.

The structure of the book can be adapted for use on a variety of short, modular strategy courses and on more advanced courses. With a teaching package that includes a lecturer's manual, OHPs, extra long cases and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource.

New to this edition:
· All cases have been updated with the latest information and around half are totally new
· Greater emphasis has been given to small and medium-sized companies and to global strategy cases
· New chapters on leadership, knowledge, globalisation and dynamics of strategy
· More material on strategy implementation
· More on value-added and sustainable competitive advantage throughout
· More on collaborative strategies, resource-based view, organisational purpose, game theory and strategic negotiation

Features
· Comprehensive yet flexible text - can be used on a variety of courses
· Balanced examination of rational and creative approaches to strategy
· International approaches and cases
· More on resource-based strategies than can be found in most strategy texts
· Excellent support package and web site provide lecturer with a flexible teaching resource

The author, Richard Lynch, has run his own consultancy, Aldersgate Consultancy. He is now Professor of Management Strategy at Middlesex University Business School. He has taught both in the UK and overseas and has over 25 years' experience in industry.

Endorsements
"Students find this a very accessible and user-friendly text to guide them through the intricacies of corporate strategy. They enthuse about the wealth of illustrative examples and short case studies which are taken from a wide range of industries"
Judy Slinn, Oxford Brookes School of Business

"Richard Lynch has succeeded in creating the ideal book for those with no prior knowledge of strategic management. The newest edition of 'Corporate Strategy' is rare among strategy textbooks in being both itellectually rigorous and highly readable. Drawing on a variety of disciplinary perspectives, Lynch develops a comprehensive and conceptually innovative overview of the strategy process, content and context."
Thomas C. Lawton, lecturer in European Business and Corporate Strategy, School of Management, Royal Holloway, University of London

The discussion of a large variety of cases featuring well-known companies from all over Europe makes the book very appealing to the European reader.
Greet Asselbergh, Faculty of Applied Economics, RUCA - University of Antwerp

Quatrième de couverture :

Lynch, Corporate Strategy: Third Edition

This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. It explores both the rational and the creative approaches that will enable students and practising managers to develop successful strategies.

New features for this edition

• More compact design, yet all the main elements preserved
• All cases updated with many that are totally new
• Revised treatment of the dynamics of competitive advantage and the ??dot.com?? bubble, customer-driven strategy, resource-based strategy, the development of mission and objectives and new approaches to knowledge, innovation and learning
• Chapters 4 (Competitive Advantage), 5 (Customer-Driven Strategy), 6 (Competitive Resources), 12 (Mission and Objectives) are substantially revised
• New and popular examples to engage reader interest and develop greater understanding of this complex and multi-faceted topic

Classic features

• Greater critical coverage of all the main strategy concepts than many other texts, including topics grounded in organisational behaviour as well as economics
• Balanced, in-depth exploration of both the rational and the creative approaches to strategy development that remains unique in strategy texts
• Boxed summaries of ??key strategic principles?? and practical checklists to encapsulate and enhance the learning experience
• Focussed cases designed to explore strategy concepts in depth, yet grouped to provide a broader, sector-wide perspective in many cases
• Extensive international coverage in terms of both theory and practical examples
• Exploration of strategy contributions from the marketing, human resource, finance and operations (production) functions - unique in strategy texts
• Excellent teaching support package that includes an interactive website with separate sections for students and lecturers, powerpoint slides and updated case material and a printed Lecturers?? Guide with summary answers to case questions, briefing notes on academic content and outline lesson plans for different student courses

Corporate Strategy is suitable for both undergraduate and MBA students on basic strategy courses

Richard Lynch is Professor of Strategic Management at Middlesex University Business School. He has run his own management consultancy company and has over 25 years experience in industry.

À propos de cette édition

• Éditeur: Financial Times Prentice Hall
• Date d'édition: 1996
• ISBN 10: 0273607537
• ISBN 13: 9780273607533
• Reliure: Broché
• Nombre de pages: 848