The Tipping Point: How Little Things Can Make a Big Difference - Couverture souple

Gladwell, Malcolm

Couverture souple

ISBN 10 : 0316346624 ISBN 13 : 9780316346627

Editeur : Back Bay Books, 2002

Synopsis

Book by Gladwell Malcolm

A propos du livre

Présentation de l'éditeur :

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Revue de presse :

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]

À propos de cette édition

• Éditeur: Back Bay Books
• Date d'édition: 2002
• ISBN 10: 0316346624
• ISBN 13: 9780316346627
• Reliure: Broché
• Nombre de pages: 304