The Tipping Point: How Little Things Can Make a Big Difference - Couverture rigide

Gladwell, Malcolm

Couverture rigide

ISBN 10 : 0316648523 ISBN 13 : 9780316648523

Editeur : Little, Brown & Company, 2001

A propos du livre

Revue de presse :

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]

Biographie de l'auteur :

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

À propos de cette édition

• Éditeur: Little, Brown & Company
• Date d'édition: 2001
• ISBN 10: 0316648523
• ISBN 13: 9780316648523
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 288