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Description du livre Etat : Very Good. Very Good condition. No Dust Jacket A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. N° de réf. du vendeur F10OS-00046
Description du livre hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. N° de réf. du vendeur S_394579517
Description du livre Silbergepr. Originalleinen. Etat : Sehr gut. XV; 231 S.; graph. Darst.; 23,5 cm. Sehr gutes Ex. - Englisch. - INHALT : Chapter I. The Past Is Prologue --- Books in History --- Modern Publishing Begins --- The Early Twentieth Century --- War and Postwar --- The Merger Period --- Boom and Aftermath --- Chapter II. A Broad Perspective --- A Cultural Industry --- A Mass Industry? --- Publishing and Education --- Copying and Copyright --- Publisher vs. Censor --- What Makes a Publisher? --- Divisions of the Industry --- Industry Markets --- The Publishing Process --- Industry Activities and Associations --- Chapter III. How Books Are Created --- Adult Hard-Cover Trade Books: Agents and Their Role The Selection Process Money and Auctions Rights and Loyalties Cost Considerations Why Books Fail Editing the Manuscript --- Adult Soft-Cover Trade Books --- Library Reprints --- Juvenile Trade Books --- Mass Market Paperbacks: A Problematic Market The Best-Seller Emphasis The Selection Process --- Religious Books --- Professional Books j Scholarly Books --- Subscription Reference Books --- Elementary and High School Textbooks: How Elhi Titles Are Developed Validation and Testing The Government as Author The Uncertainties of Public Funding --- College Textbooks: New Publishing Initiatives --- Chapter IV. How Books Are Manufactured --- Type and Its Characteristics --- How Type Is Set --- Recent Typesetting Methods --- Printing and Its Methods --- Paper --- Binding --- Planning and Design --- Selection of Suppliers --- Estimating Costs --- Scheduling Imports --- Production Systems of the Future --- (u.a.m.) ISBN 0835207587 Sprache: Deutsch Gewicht in Gramm: 550. N° de réf. du vendeur 1135353