bowker comp (4 résultats)

Hardcover. Etat : Gut. 780, 1499 S. Good. Ex-library with usual markings. Clean pages. Additional cover folation. Book 2 some pages dog-eared. ISBN: 9780835213707; 9780835211895. Sprache: Englisch Gewicht in Gramm: 3875.

Etat : Gut. XVII; 187 S.; 23 cm. Gutes Ex.; Umschlag stw. gering berieben. - Englisch. - For nearly half a century, Mr. Benjamin has been a prime mover in the publishing world-full of new ideas and new insights. He built McGraw-Hill Book Company from a fledgling of its parent company-the McGraw-Hill Publishing Company-to a lusty giant that ranges the whole field of publishing. He led the fight for a rational copyright law, for multinational publishing arrangements, for private sector publication of government-sponsored material, and more-long before any of those causes were popular or held tenable. Throughout his career, Mr. Benjamin's advice on the book busi-ness has been sought by his peers, by government agencies, by congressional committees, by foundations, and by the world at large. When Mr. Benjamin speaks, people in the know listen-for they realize from experience that this man has something worthwhile to say. A Candid Critique of Book Publishing is a distillation of Mr. Benjamin's lifelong observations on publishing. Much of what he has to say is controversial. But one thing is certain: His ideas are as vital, radical, and fresh as ever. (Verlagstext) // INHALT : A Problem of Identity ---- The Sirenic Attractions ---- Authors and Publishers: An Uneasy Symbiosis ---- The Genteel Art of Poaching, Keeping, and Losing Authors ---- The Problems of Plagiarism, Hoaxes, and Frauds ---- Low-Keyed Business Enterprise ---- Twin Evils: Underpricing and Overprinting ---- The Mystique of Marketing ---- Neglect of Product Promotion ---- Too Many Books? ---- A Sea Change in Subject Publishing ---- (u.a.m.) ISBN 0835210332 Sprache: Deutsch Gewicht in Gramm: 550 Originalleinen mit Schutzumschlag.

Silbergepr. Originalleinen. Etat : Sehr gut. XV; 231 S.; graph. Darst.; 23,5 cm. Sehr gutes Ex. - Englisch. - INHALT : Chapter I. The Past Is Prologue --- Books in History --- Modern Publishing Begins --- The Early Twentieth Century --- War and Postwar --- The Merger Period --- Boom and Aftermath --- Chapter II. A Broad Perspective --- A Cultural Industry --- A Mass Industry? --- Publishing and Education --- Copying and Copyright --- Publisher vs. Censor --- What Makes a Publisher? --- Divisions of the Industry --- Industry Markets --- The Publishing Process --- Industry Activities and Associations --- Chapter III. How Books Are Created --- Adult Hard-Cover Trade Books: Agents and Their Role The Selection Process Money and Auctions Rights and Loyalties Cost Considerations Why Books Fail Editing the Manuscript --- Adult Soft-Cover Trade Books --- Library Reprints --- Juvenile Trade Books --- Mass Market Paperbacks: A Problematic Market The Best-Seller Emphasis The Selection Process --- Religious Books --- Professional Books j Scholarly Books --- Subscription Reference Books --- Elementary and High School Textbooks: How Elhi Titles Are Developed Validation and Testing The Government as Author The Uncertainties of Public Funding --- College Textbooks: New Publishing Initiatives --- Chapter IV. How Books Are Manufactured --- Type and Its Characteristics --- How Type Is Set --- Recent Typesetting Methods --- Printing and Its Methods --- Paper --- Binding --- Planning and Design --- Selection of Suppliers --- Estimating Costs --- Scheduling Imports --- Production Systems of the Future --- (u.a.m.) ISBN 0835207587 Sprache: Deutsch Gewicht in Gramm: 550.

IX, 1221 S. OLwd. Sprache: Englisch 0 gr.