Articles liés à Marketing
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- ÉditeurOverstone Press
- Date d'édition2000
- ISBN 10 1855066289
- ISBN 13 9781855066281
- ReliureRelié
- Nombre de pages2680
- ÉditeurWitzel Morgen
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état : SatisfaisantSHIPS FROM USA. Used books have... En savoir plus sur cette édition
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Marketing
Edité par
Thoemmes Continuum
(2000)
ISBN 10 : 1855066289
ISBN 13 : 9781855066281
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Description du livre Etat : Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. N° de réf. du vendeur 3-1855066289-G
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EUR 16,42
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Marketing
Edité par
Bloomsbury Publishing Plc
(2000)
ISBN 10 : 1855066289
ISBN 13 : 9781855066281
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Description du livre Etat : Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 17101779-6
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EUR 46,51
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Marketing (Foundations of Modern Management) - Volume 1
Edité par
Thoemmes Pr
(2000)
ISBN 10 : 1855066289
ISBN 13 : 9781855066281
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Description du livre Hardcover. Etat : Very Good. No Jacket. Hard cover, 592 pp., very good. N° de réf. du vendeur 000791
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EUR 44,33
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Foundations of Modern Management: Marketing. ( Complete 8 Volumes.SET)
Edité par
Bristol: Thoemmes Pr
(2000)
ISBN 10 : 1855066289
ISBN 13 : 9781855066281
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Description du livre Hardcover. Etat : As New. No Jacket. 1st Edition. (Desk-BR) A heavy set of eight volumes that may require additional postage depending upon shipping destination. Still in original shipping carton) "Marketing and advertising can be said to represent the first formal, "scientific" attempts at communication on a universal level. Early marketers, in the age of mass production, aimed to reach the widest possible audience for their products, and advertising was the first and most spectacular tool they employed. Although desparate elements of marketing practice have been around for a long time, it was only in the early 20th century that marketing began to emerge as a coherent business discipline. The consequences of that emergence were to be profound, for business and consumers alike. Early texts on marketing focused on areas such as the organization of marketing and its place within the business, effective communication with consumers, and stimulation of consumer demand. All of these concerns for marketers today. This collection provides some of the most significant early writings which illustrate the ways in which marketers approached these issues. Marketing theory in the early 20th century drew heavily on prevalent theories of sociology and psychology, and the collection incorporates relevant material from these fields. The eight volumes comprise six complete works and two new compilations of articles and shorter extracts. Included are an overview of the subject, a textbook, and works in the specialist areas of sales management, market research, industrial marketing and advertising, the key areas of interest before the Second World War. Featuring some very scarce and inaccessible original writings, the set should be of use to any study of the basic principles of marketing as once practised, as well as "back to basics" lesson for those working in modern marketing." (Publisher). Book. N° de réf. du vendeur HT-11Q
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EUR 62,64
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Foundations of Modern Marketing (8 Volume Set)
Edité par
Thoemmes Press, United Kingdom
(2000)
ISBN 10 : 1855066289
ISBN 13 : 9781855066281
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Description du livre Hardcover. Etat : Very Good. 8 Volume Set. Minor shelfwear. Tightly bound, no marks. Set is in Very Good-plus condition. N° de réf. du vendeur 061432
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EUR 96,37
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Foundations of Modern Management: Marketing. 8 Volumes.
Edité par
Thoemmes Press
(2000)
ISBN 10 : 1855066289
ISBN 13 : 9781855066281
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Description du livre Etat : Used - Like New. 2000. Thoemmes Press. Bristol, 2000. Library Binding. 8vo. Book is As New. Reprinted from various editions. Vol. 1: The Economics of Marketing and Advertising (1923), William D. Moriarty. Vol. 2: The Marketing Problem: How it is Being Tackled in the U.S.A. (1926), Edward T. Elbourne. Vol. 3: Scientific Sales Management Today (1929), Charles W. Hoyt. Vol. 4: Cases on Industrial Marketing (1930), Melvin T. Copeland. Vol. 5: The Psychology of Advertising (1932), Walter D. Scott. Vol. 6: Marketing Research Technique (1931), Percival White. Vols. 7 & 8: Collected and Articles and Chapters. N° de réf. du vendeur mcg0037
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EUR 187,68
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Marketing
Edité par
Thoemmes Continuum
(2000)
ISBN 10 : 1855066289
ISBN 13 : 9781855066281
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Description du livre Hardcover. Etat : Like New. Like New. book. N° de réf. du vendeur ERICA80018550662896
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EUR 376,35
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