Marketing (Plus de 360 000 résultats)

Paperback. Etat : Good.

Paperback. Etat : Very Good.

Paperback. Etat : Very Good.

Paperback. Etat : Good.

Paperback. Etat : Good. Building a marketing plan can seem like a daunting task for any size company, but it doesn't have to be. Professional business coach and trainer Sean Harry has been teaching business owners how to build successful marketing plans for more than a decade. In this insightful and to-the-point guidebook, Sean breaks down complex marketing concepts into bite-sized pieces that are easy to understand and apply. His strategies are battle-tested techniques, and by using the follow-along worksheets you can build a marketing plan specific to your business goals. Course curriculum is available for this title. For educational or corporate sales visit www.chairsevenbooks.com for contact details.…

Paperback. Etat : Good.

Paperback. Etat : Good.

Paperback. Etat : Good.

Paperback. Etat : Good. Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive. …

Paperback. Etat : Very Good. A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

Hardback. Etat : Very Good.

Paperback. Etat : Very Good. BIG IDEAS & PRACTICAL ADVICE ON HOW TO WIN, RETAIN AND GROW YOUR MOST VALUABLE CUSTOMERS. Account-Based Marketing (ABM) is a strategic approach that treats individual accounts as markets in their own right. It is the number one performing marketing strategy for return on investment and creates sustainable and profitable growth, aligns sales and marketing teams, and helps embed customer centric culture. This book from Momentum ITSMA, the pioneers of Account-Based Marketing (ABM) and global authority on ABM, is a must read for any executive looking to drive market beating growth. It provides a clear framework on what Account-Based Marketing is, how to measure success, and the critical success factors needed to build and embed a program to accelerate your growth. With the advancements in technology, we have so much information at our fingertips it's easy to get lost in the data and lose sight of the customer. ABM helps build deeper customer understanding and connected customer outcomes.-SYDNE MULLINGS, US CHIEF OPERATING OFFICER, MICROSOFT.…

Paperback. Etat : Good. Close your eyes and imagine the life you dream of. How does it compare to your life today? Is there a path that could cause them intersect? The answer is yes. The question is - are you prepared to make the journey? You will need direction, resolve, and a strong community. They are available to you now, if you are ready. Are you? The View from Venus will help in your quest: - Identify your passion - Remove the blocks that are stopping you - Empower you with the mindset and tools you need - Create the life you want in network marketing - Design your own path to success with an incredible leader who has gone before you - Learn from her mistakes and benefit from her wins. …

Paperback. Etat : Good.

Paperback. Etat : Good. This is the second edition of the book that earned 10 5-star reviews. It's now bigger, richer and better. Your walk-through guide to Developer Marketing and Relations now has 5 new chapters. Build your DevRel dream team and project. Learn from success and failure stories.Software developers are gaining increasing influence within every company they work for and work with. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in decision-making.This book is intended to be the textbook for those working - or starting - in developer marketing. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. The book is a timely guide to essential best practices in developer marketing, which is a nascent industry and quite unlike other areas of B2B marketing.All profits are donated to a worthy cause, details of which can be found on the book website at www.developer-marketing.com.Topics covered include: running successful developer events, building and maintaining a solid community of developers, how to get the most out of email marketing, how to nurture IoT / hardware developers, how to encourage experts in your community to advocate for you and how to generate a mindset for content marketing in your organization.This book, the first of its kind, is from leading developer marketing practitioners in some of today's largest technology companies. It collects the insight of a generation of thought leaders within the field, sharing them to the benefit of all who are working, or planning to work, in the industry as it finally takes off. The goal is to accelerate best-in-class developer marketing, which ultimately benefits users and customers.The authors of this book reflect a diversity of experience from those working at some of the world's most auspicious software companies. It includes chapters by developer marketing thought leaders at Accenture, Arm, Atlassian, Facebook, Google, Microsoft, Nutanix, Oracle, Qualcomm, Samsung, SalesForce, SAP, Unity, Visa and VMWare, and a foreword by the Head of Worldwide Developer Marketing for Amazon Web Services. The book was produced by SlashData, the company behind The Future Developer Summit, where the most prestigious technical companies in software development come together to share their insights and best practices on developer marketing. SlashData are also the the leading analyst firm in the developer economy, tracking global software developer trends via the largest, most comprehensive developer surveys worldwide. Their research helps the top technology firms understand who developers are, what tools they are using and where they're going next.You will find this book essential if you're working in developer marketing and want to learn how to build your ecosystem to attract, support, and grow your developer base. You will learn the fundamentals if you are a new hire entering this domain. You will pick up new and deep insights if you are already working in developer marketing and want to advance your career. It isn't a step-by-step guide to writing a developer marketing strategy, but instead a toolbox for you to gain the knowledge and practical understanding needed to work with your audience.Whatever your experience, you know, or soon will know, that the developer audience is a tough one to market to, because they dislike aggressive or repetitive messaging and prefer to gain early, hands on experience with a product, making up their own minds by experimenting and talking to existing users. If you take away the insights of our contributors, and absorb their tips and best practices you will be well on the way to handling any B2B marketing role.…

Hardback. Etat : Good.

Paperback. Etat : Good. Shauna Ekstrom Reveals The Secrets Of Heartfelt Network Marketing. Shauna shares the secrets of Heartfelt Network Marketing through her inspiring true stories and her How-To- Methods. Whether you are a novice or a veteran to network marketing, you will discover that Shauna's philosophy of Heartfelt Network Marketing can help you unlock your dreams and build your own financial freedom. You can do this Shauna did it She now has a multi-million dollar business with over 180,000 downline members and growing every day. Shauna wants to share her lifetime of experiences with you. ARE YOU LISTENING? ARE YOU READY TO BE FREE? ARE YOU READY TO SOAR HIGHER? ARE YOU OPEN TO A LIFETIME OF LEARNING? Beyond the Red Doors the book, comes from her real life hair salon called The Red Door Salon. Shauna takes us on her journey through the red doors of her rural hair salon to becoming an entrepreneur in network marketing. She found her own way through the forest of network marketing choices. She quickly learned that the pushy sales methods of network marketing did not work for her so she created her own brand of marketing built on relationships, honesty and caring for others. with heart. Shauna's real life story is all about a young hair stylist and salon owner, who realized that working harder and longer would not secure her personal or financial freedom. When she finally embraced network marketing, she knew she could do this She knew this was the key to the freedom she wanted for herself and her family. For the first time in print. Shauna reveals the secrets to being a successful network marketer, who did it her way.with HEART. You will be inspired by her Rags to Riches story. Beyond the Red Doors IS the Dawn of Heartfelt Network Marketing that will change your life and the lives of your family. It is the culmination of Shauna's life lessons, wisdom and her persistence.…

Paperback. Etat : Very Good. The "Harvard Business Review Paperback Series" is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the "Harvard Business Review" as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing, these articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.…

Paperback. Etat : Very Good. Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types-small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: -Using constituents' voices in outreach efforts -Building a social media presence -Crafting step-by-step marketing plans -Planning and implementing branding campaigns -Creating buzz with promotional videos -Using e-mail marketing in outreach -Marketing a new library space -Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.…

Paperback. Etat : Good. Sales has their playbook. Now B2B marketers do too This is the one guidebook each member of the marketing team should read and master. The Marketing High Ground is about three things and how to do them well: building and evaluating>personas, positioning statements, and messaging. Packed with practical and powerful advice, templates, and techniques this playbook is a valuable resource that guides marketers to dramatically improve their go-to-market programs and drive revenue. There are a lot of marketing books out there that talk a good story. This one actually>shows marketers how to make a real difference. This action-oriented show-and-tell book focuses on how to build and execute more effective integrated marketing campaigns. Gospe illustrates the path to the high ground through three key steps: 1) creating a>targeted persona as a reflection of a real target market, 2) drafting>compelling positioning statements that are truly unique when compared against competitive alternatives, and 3) telling your story through a well-honed set of relevant messages guaranteed to engage the persona and not waste their time. Taken together, these three best practices will put you in tune with>your customers' buying process. This book shows you how, with lots of examples, descriptions, and a prescription for success. Whether you work at a large enterprise, a start-up company, or a family run business, these best practices are essential for driving successful product launches and executing integrated marketing campaigns that drive sales.…

Hardback. Etat : Good.

Paperback. Etat : Good. Social Media Tips and Strategies for Entrepreneurs, Creatives and Freelancers In the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business s social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share is will show you how to use social media to establish an online persona to reach your audience and includes information on: Choosing the best social media tool(s) for your business Creating and adding value to your social media activities The 12 principles of social media The best tips and tricks for getting the most out of the major social networks Don t let your business get left behind.…

Paperback. Etat : Good.

Paperback. Etat : Good.

Paperback. Etat : Very Good. The purpose of this book is to provide hope, direction, skills, and processes necessary for any small business owner and professional to beat the odds and succeed in today's digital sales and marketing world. Most Americans today have a dream of a better life and that commonly includes the dream of one day owning and operating their own business. Most of the skills they bring to their small business lack the most important aspect to their survival and growth: their ability to effectively market and sales their products and services to others.…

Paperback. Etat : Very Good.

Hardback. Etat : Very Good. There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.There were zero books about channel marketing, until now.Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.Blending practical frameworks with real-world examples, Moore and Thomas break the conventional random acts of marketing approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.Whether you're new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.…

Paperback. Etat : Good.

Paperback. Etat : Very Good.

Paperback. Etat : Very Good. The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers. At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation. -- Grahame Dowling. Professor of Marketing, Australian Graduate School of Management highly relevant look at one of today's most critical topics, how to bring sales and marketing together. -- Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA.…