Confessions of a Direct Response Copywriter: An “Old School” Advertising Man Reveals How to Make Your Marketing Twice as Effective at Half the Cost - ... Secrets of Success in Business and in Life - Couverture souple

Bly, Robert W.

Couverture souple

ISBN 10 : 1974391418 ISBN 13 : 9781974391417

Editeur : CreateSpace Independent Publishing Platform, 2017

Synopsis

An “Old School” Advertising Man Reveals How to Make Your Marketing Twice as Effective at Half the Cost Frank, opinionated, and – with 65,000 subscribers to his e-newsletter, The Direct Response Letter – Bob Bly dispenses advice, wisdom, and strategies on having a successful business and a happy life on a weekly basis. In this book are 85 of his most popular columns, including: • Unlock the gold mine hidden in your content. Page 41. • Profit from John Steinbeck’s “lost” writing secret. Page 37. • 7 rules for writing retail advertising that sells. Page 10. • The 80/20 rule for freelance writing success. Page 127. • Optimizing white papers for search engines. Page 75. • The awful truth about cold calling. Page 56. • A lesson in education from Good Will Hunting. Page 139. • And more.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1974391418
• ISBN 13: 9781974391417
• Reliure: Broché
• Nombre de pages: 260
• Coordonnées du fabricant: Printed by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg