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The Best Little Marketing Plan: A simple workbook for building a great marketing strategy - Couverture souple

Harry, Sean

 
9780996102001: The Best Little Marketing Plan: A simple workbook for building a great marketing strategy
Couverture souple
ISBN 10 : 0996102000 ISBN 13 : 9780996102001
Editeur : Chairseven Creative, LLC, 2014

Synopsis

Get the book that's quickly becoming the defacto training guide at universities and small business development centers across America!

Building a marketing plan can seem like a daunting task for any company, but it doesn't have to be. Professional business coach and trainer Sean Harry has been teaching business owners how to build successful marketing plans for more than a decade.

In this insightful and to-the-point guidebook, Sean breaks down complex marketing concepts into bite-sized pieces that are easy to understand and apply. His strategies are battle-tested techniques, and by using the follow-along worksheets you can build a marketing plan specific to your business goals.

Part 1: The Marketing Plan

  • Define & Analyze Your Market
  • SWOT Analysis
  • Value Proposition and Positioning Statement
  • Annual Goals, Quarterly Objectives and Budget

    • Part 2: The Marketing Campaign

  • The Marketing Mix
  • Campaign Objectives
  • Campaign Strategy
  • Campaign Details
  • Schedule and Milestones

    • Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

    À propos de l'auteur

    Do you know the one thing that makes your business uniquely special? Dr. Sean Harry believes finding and developing that One Thing is the key to developing a thriving business.

    Sean has spent his entire career helping individuals and organizations discover what makes them special and how to hone their unique value proposition to connect with their perfect clients, build the perfect work team, or find the perfect career.

    With more than 10 years experience in corporate sales and professional development, Sean is known internationally for his seminars and workshops on topics related to brand engagement and building trustworthy relationships in business. As an advisor and adjunct faculty member for the Small Business Development Center (SBDC) at Portland Community College, Sean counsels business owners and teaches classes on how to start and grow successful businesses.

    Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

    Éditeur
    Chairseven Creative, LLC
    Date d'édition
    2014
    Langue
    anglais
    ISBN 10 
    0996102000
    ISBN 13 
    9780996102001
    Reliure
    Broché
    Numéro d'édition
    1
    Nombre de pages
    54
    Coordonnées du fabricant
    Manufactured by Amazon on behalf of the author
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