Articles liés à Vertical Cooperative Advertising in Supply Chain Management:...
Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis - Couverture souple
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
- ÉditeurSpringer
- Date d'édition2016
- ISBN 10 3319384422
- ISBN 13 9783319384429
- ReliureBroché
- Nombre de pages172
Acheter neuf
En savoir plus sur cette édition
EUR 53,13
Frais de port :
Gratuit
Vers Etats-Unis
Meilleurs résultats de recherche sur AbeBooks
Image fournie par le vendeur
Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis (Contributions to Management Science) by Aust, Gerhard [Paperback ]
Edité par
Springer
(2016)
ISBN 10 : 3319384422
ISBN 13 : 9783319384429
Neuf
Soft Cover
Quantité disponible : 10
Vendeur :
Evaluation vendeur
Description du livre Soft Cover. Etat : new. N° de réf. du vendeur 9783319384429
Acheter neuf
EUR 53,13
Autre devise
Image d'archives
Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis (Contributions to Management Science)
Edité par
Springer
(2016)
ISBN 10 : 3319384422
ISBN 13 : 9783319384429
Neuf
Couverture souple
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. N° de réf. du vendeur ABLIING23Mar3113020096542
Acheter neuf
EUR 56,67
Autre devise
Image d'archives
Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis
Edité par
Springer
(2016)
ISBN 10 : 3319384422
ISBN 13 : 9783319384429
Neuf
Couverture souple
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9783319384429_lsuk
Acheter neuf
EUR 58,30
Autre devise
Image fournie par le vendeur
Vertical Cooperative Advertising in Supply Chain Management
Edité par
Springer International Publishing Sep 2016
(2016)
ISBN 10 : 3319384422
ISBN 13 : 9783319384429
Neuf
Taschenbuch
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies' decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers' advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies' advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance. 172 pp. Englisch. N° de réf. du vendeur 9783319384429
Acheter neuf
EUR 53,49
Autre devise
Image d'archives
Vertical Cooperative Advertising in Supply Chain Management: A Game-theoretic Analysis
Edité par
Springer Verlag
(2016)
ISBN 10 : 3319384422
ISBN 13 : 9783319384429
Neuf
Paperback
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Brand New. reprint edition. 172 pages. 9.25x6.10x0.39 inches. In Stock. N° de réf. du vendeur x-3319384422
Acheter neuf
EUR 68,74
Autre devise
Image fournie par le vendeur
Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis
Edité par
Springer International Publishing
(2016)
ISBN 10 : 3319384422
ISBN 13 : 9783319384429
Neuf
Taschenbuch
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies' decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers' advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies' advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance. N° de réf. du vendeur 9783319384429
Acheter neuf
EUR 56,45
Autre devise
Image fournie par le vendeur
Vertical Cooperative Advertising in Supply Chain Management
Edité par
Springer International Publishing
(2016)
ISBN 10 : 3319384422
ISBN 13 : 9783319384429
Neuf
Couverture souple
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Considers different supply chain structures and distributions of power in order to suit the characteristics of various industriesOffers decision support for managers in manufacturing and retailing firms through numerical and graphical analyses of . N° de réf. du vendeur 448749116
Acheter neuf
EUR 48,37
Autre devise