Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn t include anything related to the upcoming phenomenon social network sites . There is not much research about the effects and value of these social networks in the whole CRM process. This study will try to close the gap or make start for further research. Through an online survey, there will be tested what effects positive word of mouth through social media has on the variables of relationship management and whether this effect has any further positive influences. 64 pp. Englisch. N� de r�f. du vendeur 9783659139260

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The effect of Social Media on Relationship Marketing What value does it give to the customers and organizations

De Wit, Timo

Edit� par LAP LAMBERT Academic Publishing (2012)

ISBN 10 : 3659139262 ISBN 13 : 9783659139260

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Description du livre PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9783659139260

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The effect of Social Media on Relationship Marketing : What value does it give to the customers and organizations

Timo de Wit

Edit� par LAP LAMBERT Academic Publishing (2012)

ISBN 10 : 3659139262 ISBN 13 : 9783659139260

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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn t include anything related to the upcoming phenomenon social network sites . There is not much research about the effects and value of these social networks in the whole CRM process. This study will try to close the gap or make start for further research. Through an online survey, there will be tested what effects positive word of mouth through social media has on the variables of relationship management and whether this effect has any further positive influences. N� de r�f. du vendeur 9783659139260

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The effect of Social Media on Relationship Marketing What value does it give to the customers and organizations

De Wit, Timo

Edit� par LAP LAMBERT Academic Publishing (2012)

ISBN 10 : 3659139262 ISBN 13 : 9783659139260

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Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9783659139260

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The effect of Social Media on Relationship Marketing

Timo de Wit

Edit� par LAP LAMBERT Academic Publishing (2012)

ISBN 10 : 3659139262 ISBN 13 : 9783659139260

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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: de Wit TimoMaster Business Studies Marketing and Entrepreneurship.Faculty of Economics Science and Econometrics.University of Amsterdam.The goal of this study is to test what effects positive word of mouth has on relationship man. N� de r�f. du vendeur 5134300

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