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Post-consumerist Sharing: Value Creation in C2C Share-based Marketplaces emerged in the wake of Social Commerce and Collaborative Consumption - Couverture souple
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Présentation de l'éditeur :
This book explores the recent rise of consumer-to-consumer share-based online marketplaces emerged in the wake of social commerce and collaborative consumption, as well as the sources of value creation on such marketplaces. Regardless of the increasing attention from both academics and practitioners, the review conducted revealed that literature developed largely in silos and has yet to adopt a widely accepted language. Consequently, the intended contributions of this book are twofold. First, to bridge the gaps between the various approaches, thus situating C2C marketplaces within the social commerce and collaborative consumption framework. Second, grounded in the different theories on value creation and in the analysis of seven case studies, to identify the sources of value creation in C2C share-based marketplaces, and organize them into an ad hoc developed model. The analysis indicates that, independently of the industry the C2C markets belong to, value creation hinges on eight interdependent sources all of which are discussed in the final part of the study, along with the resulting implications and recommendations both for startup entrepreneurs and traditional managers.
Biographie de l'auteur :
Holds two MSc degrees with honors in International Management from Bocconi University, Milan, and Fudan University, Shanghai. He received a BSc degree in Economics and Management for Arts, Culture and Communication, from Bocconi University and has extensive studying and working experiences - both in SMEs and MNCs - particularly in Asian countries.
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- ÉditeurLAP LAMBERT Academic Publishing
- Date d'édition2011
- ISBN 10 3846593192
- ISBN 13 9783846593196
- ReliureBroché
- Nombre de pages124
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Post-consumerist Sharing
Edité par
LAP LAMBERT Academic Publishing Nov 2011
(2011)
ISBN 10 : 3846593192
ISBN 13 : 9783846593196
Neuf
Taschenbuch
Quantité disponible : 2
Vendeur :
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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores the recent rise of consumer-to-consumer share-based online marketplaces emerged in the wake of social commerce and collaborative consumption, as well as the sources of value creation on such marketplaces. Regardless of the increasing attention from both academics and practitioners, the review conducted revealed that literature developed largely in silos and has yet to adopt a widely accepted language. Consequently, the intended contributions of this book are twofold. First, to bridge the gaps between the various approaches, thus situating C2C marketplaces within the social commerce and collaborative consumption framework. Second, grounded in the different theories on value creation and in the analysis of seven case studies, to identify the sources of value creation in C2C share-based marketplaces, and organize them into an ad hoc developed model. The analysis indicates that, independently of the industry the C2C markets belong to, value creation hinges on eight interdependent sources all of which are discussed in the final part of the study, along with the resulting implications and recommendations both for startup entrepreneurs and traditional managers. 124 pp. Englisch. N° de réf. du vendeur 9783846593196
Acheter neuf
EUR 59
Autre devise
Image fournie par le vendeur
Post-consumerist Sharing : Value Creation in C2C Share-based Marketplaces emerged in the wake of Social Commerce and Collaborative Consumption
Edité par
LAP LAMBERT Academic Publishing
(2011)
ISBN 10 : 3846593192
ISBN 13 : 9783846593196
Neuf
Taschenbuch
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book explores the recent rise of consumer-to-consumer share-based online marketplaces emerged in the wake of social commerce and collaborative consumption, as well as the sources of value creation on such marketplaces. Regardless of the increasing attention from both academics and practitioners, the review conducted revealed that literature developed largely in silos and has yet to adopt a widely accepted language. Consequently, the intended contributions of this book are twofold. First, to bridge the gaps between the various approaches, thus situating C2C marketplaces within the social commerce and collaborative consumption framework. Second, grounded in the different theories on value creation and in the analysis of seven case studies, to identify the sources of value creation in C2C share-based marketplaces, and organize them into an ad hoc developed model. The analysis indicates that, independently of the industry the C2C markets belong to, value creation hinges on eight interdependent sources all of which are discussed in the final part of the study, along with the resulting implications and recommendations both for startup entrepreneurs and traditional managers. N° de réf. du vendeur 9783846593196
Acheter neuf
EUR 59
Autre devise
Image fournie par le vendeur
Post-consumerist Sharing
Edité par
LAP LAMBERT Academic Publishing
(2011)
ISBN 10 : 3846593192
ISBN 13 : 9783846593196
Neuf
Couverture souple
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: De Santis GianlucaHolds two MSc degrees with honors in International Management from Bocconi University, Milan, and Fudan University, Shanghai. He received a BSc degree in Economics and Management for Arts, Culture and Communication,. N° de réf. du vendeur 5501895
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EUR 48,50
Autre devise