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Edité par LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846593192ISBN 13 : 9783846593196
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846593192ISBN 13 : 9783846593196
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Livre
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Edité par LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846593192ISBN 13 : 9783846593196
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Livre impression à la demande
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book explores the recent rise of consumer-to-consumer share-based online marketplaces emerged in the wake of social commerce and collaborative consumption, as well as the sources of value creation on such marketplaces. Regardless of the increasing attention from both academics and practitioners, the review conducted revealed that literature developed largely in silos and has yet to adopt a widely accepted language. Consequently, the intended contributions of this book are twofold. First, to bridge the gaps between the various approaches, thus situating C2C marketplaces within the social commerce and collaborative consumption framework. Second, grounded in the different theories on value creation and in the analysis of seven case studies, to identify the sources of value creation in C2C share-based marketplaces, and organize them into an ad hoc developed model. The analysis indicates that, independently of the industry the C2C markets belong to, value creation hinges on eight interdependent sources all of which are discussed in the final part of the study, along with the resulting implications and recommendations both for startup entrepreneurs and traditional managers.