Advertising Law in Europe and North America (Hardback)

James R. Maxeiner, Peter Schotthöfer

Edité par Kluwer Law International, 1999
ISBN 10: 9041106464 / ISBN 13: 9789041106469
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Language: English . Brand New Book. Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of Advertising Law in Europe and North America is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly. This book meets the practical needs of advertisers engaged in multi-national marketing. It seeks to provide lawyers and laypersons alike with orientation in the laws governing advertising in 20 jurisdictions: the Member States of the European Union (EU) the EU itself Switzerland Norway the Member States of the North American Free Trade Area (Canada, Mexico, and the United States) Each of the country chapters is written by an expert practitioner from that jurisdiction. N° de réf. du libraire

A propos du livre :

Synopsis : Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within.

While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of Advertising Law in Europe and North America is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly.

This book meets the practical needs of advertisers engaged in multi-national marketing. It seeks to provide lawyers and laypersons alike with orientation in the laws governing advertising in 20 jurisdictions:

  • the Member States of the European Union (EU)
  • the EU itself
  • Switzerland
  • Norway
  • the Member States of the North American Free Trade Area (Canada, Mexico, and the United States)

    Each of the country chapters is written by an expert practitioner from that jurisdiction.

  • Review: about the First Edition: ` This is an extremely useful book for those who need to use it in practice. The language is easy-to-read and the systematic arrangement allows one to find exactly what one is looking for within moments of opening the book. ' Financial Times Business Law Brief

    Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

    Détails bibliographiques

    Titre : Advertising Law in Europe and North America ...
    Éditeur : Kluwer Law International
    Date d'édition : 1999
    Reliure : Hardback
    Etat du livre : New
    Edition : 2nd.

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    1.

    James R. Maxeiner et Peter Schotthofer
    Edité par Kluwer Law International (1999)
    ISBN 10 : 9041106464 ISBN 13 : 9789041106469
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    Description du livre Kluwer Law International, 1999. Hardcover. État : Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Soiling on the side. Edition 1999. Ammareal gives back up to 15% of this book's net price to charity organizations. N° de réf. du libraire A-723-368

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    Maxeiner, James R.; Schotthöfer, Peter
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    Description du livre Kluwer Law International. Hardcover. État : Good. 9041106464 Good; Hardcover; 2nd Edition; 1999, Kluwer Law Publishing; Covers still glossy, but with "bumped" edge-corners and one repaired edge-ding; Unblemished textblock edges; Pages clean & unmarked; Good binding with straight spine; Aqua covers with title in black lettering; 668 pages; "Advertising Law in EUrope and North America," by James R. Maxeiner & Peter Schotthfer. N° de réf. du libraire SKU-P0202702024

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    Description du livre Kluwer Law International, 1999. HRD. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire BB-9789041106469

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    Description du livre Kluwer Law International, Netherlands, 1999. Hardback. État : New. 2nd ed.. Language: English . Brand New Book. Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of Advertising Law in Europe and North America is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly. This book meets the practical needs of advertisers engaged in multi-national marketing. It seeks to provide lawyers and laypersons alike with orientation in the laws governing advertising in 20 jurisdictions: the Member States of the European Union (EU) the EU itself Switzerland Norway the Member States of the North American Free Trade Area (Canada, Mexico, and the United States) Each of the country chapters is written by an expert practitioner from that jurisdiction. N° de réf. du libraire AAU9789041106469

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    Description du livre Kluwer Law International, 1999. Hardcover. État : Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. N° de réf. du libraire 9041106464

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    James R. Maxeiner, P. Schotthofer
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    Description du livre Kluwer Law International, Netherlands, 1999. Hardback. État : New. 2nd ed.. Language: English . Brand New Book. Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of Advertising Law in Europe and North America is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly. This book meets the practical needs of advertisers engaged in multi-national marketing. It seeks to provide lawyers and laypersons alike with orientation in the laws governing advertising in 20 jurisdictions: the Member States of the European Union (EU) the EU itself Switzerland Norway the Member States of the North American Free Trade Area (Canada, Mexico, and the United States) Each of the country chapters is written by an expert practitioner from that jurisdiction. N° de réf. du libraire AAU9789041106469

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