Image de l'éditeur

Advertising Law in Europe and North America (Hardback)

James R. Maxeiner, Peter Schotthöfer

Edité par Kluwer Law International, Netherlands, 1999
ISBN 10: 9041106464 / ISBN 13: 9789041106469
Neuf(s) / Hardback / Quantité : 1
Vendeur The Book Depository US (London, Royaume-Uni)
Disponible auprès d'autres vendeurs
Afficher tous les  exemplaires de ce livre
Ajouter au panier
Prix conseillé :
Prix: EUR 316,59
Autre devise
Livraison : EUR 0
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

Mettre de côté

Au sujet du livre

Détails bibliographiques


Titre : Advertising Law in Europe and North America ...

Éditeur : Kluwer Law International, Netherlands

Date d'édition : 1999

Reliure : Hardback

Etat du livre : New

Edition : 2nd.

Description :

Language: English . Brand New Book. Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of Advertising Law in Europe and North America is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly. This book meets the practical needs of advertisers engaged in multi-national marketing. It seeks to provide lawyers and laypersons alike with orientation in the laws governing advertising in 20 jurisdictions: the Member States of the European Union (EU) the EU itself Switzerland Norway the Member States of the North American Free Trade Area (Canada, Mexico, and the United States) Each of the country chapters is written by an expert practitioner from that jurisdiction. N° de réf. du libraire AAN9789041106469

A propos du livre :

Book ratings provided by GoodReads) :
0 note moyenne
(0 avis)

Synopsis : Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of this publication is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly. Meeting the practical needs of advertisers engaged in multi-national marketing, it seeks to provide lawyers and laypersons alike with orientations in the laws governing advertising in 20 jurisdictions: the Member States of the European Union (EU), the EU itself, Switzerland, Norway, and the Member States of the North Atlantic Free Trade Area (Canada, Mexico, and the United States). Each of the country chapters is written by a practitioner from that jurisdiction.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Librairie et conditions de vente

Modes de paiement

Le libraire accepte les modes de paiement suivants :

  • American Express
  • Carte Bleue
  • EuroCard/MasterCard
  • Visa

[Chercher dans le catalogue du libraire]

[Afficher le catalogue du vendeur]

[Poser une question au libraire]

Libraire : The Book Depository US
Adresse : London, Royaume-Uni

Vendeur AbeBooks depuis : 10 septembre 2013
Evaluation du vendeur : Evaluation 5 étoiles

Conditions de vente :

All books are shipped in New condition promptly, we are happy to accept returns up to 30 days from purchase. Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order. Name of business : The Book Depository Ltd Form of legal entity : A Limited Company Business address: The Book Depository, 60 Holborn Vi...

[Pour plus d'information]

Conditions de livraison :

Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order.


Description de la librairie : Book Depository is an international bookseller. We ship our books to over 100 countries around the globe and we are always looking to add more countries to the list. We really, really love books and offer millions of titles, currently over 10 million of them, with this figure increasing daily. Living by our motto, 'Bookseller to the World', we focus on offering as many titles as possible to as many customers as possible. Most of our titles are dispatched within 2 business days of your order. Apart from publishers, distributors and wholesalers, we even list and supply books from other retailers! We hope you enjoy our selection and discover your new favorite book.