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Economics in a Business Context (Paperback)

Alan Neale, Sukhdev Johal, Colin Haslam

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ISBN 10: 1861524005 / ISBN 13: 9781861524003
Edité par Cengage Learning EMEA, United Kingdom, 2010
Neuf(s) Etat : New Paperback
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A propos de cet article

Language: English . Brand New Book. Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft Intel; Shell, Brent Spar Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories. N° de réf. du libraire AAQ9781861524003

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Détails bibliographiques

Titre : Economics in a Business Context (Paperback)

Éditeur : Cengage Learning EMEA, United Kingdom

Date d'édition : 2010

Reliure : Paperback

Etat du livre :New

Edition : 3rd Revised edition.

A propos de ce titre

Synopsis :

Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.

Critique:

1. Markets, Marketing and Cost Recovery 2. Resource Management and Cost Reduction 3. Accounting for Profit, Value Added and Cash 4. Strategic Management and Competitive Advantage 5. Performance Evaluation 6. The Changing Structural Environment 7. The Political Environment 8. The Financial Environment 9. The International Environment 10. The Natural Environment

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