Essentials of Marketing Communications (Paperback)

Chris Fill

Edité par Pearson Education Limited, 2011
ISBN 10: 0273738445 / ISBN 13: 9780273738442
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Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. N° de réf. du libraire

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Synopsis : Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

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Détails bibliographiques

Titre : Essentials of Marketing Communications (...
Éditeur : Pearson Education Limited
Date d'édition : 2011
Reliure : Paperback
Etat du livre : New

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1.

Chris Fill
Edité par Prentice Hall (2011)
ISBN 10 : 0273738445 ISBN 13 : 9780273738442
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Better World Books Ltd
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Description du livre Prentice Hall, 2011. État : Fair. 1st Edition. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. N° de réf. du libraire GRP96562591

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Fill, Chris
ISBN 10 : 0273738445 ISBN 13 : 9780273738442
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Description du livre Paperback. État : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du libraire GOR004781589

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Chris Fill
Edité par Pearson Education 2011-05-12, Harlow (2011)
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Description du livre Pearson Education 2011-05-12, Harlow, 2011. paperback. État : New. N° de réf. du libraire 9780273738442

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Chris Fill
Edité par Pearson Education (2011)
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Description du livre Pearson Education, 2011. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire PB-9780273738442

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Description du livre État : New. Bookseller Inventory # ST0273738445. N° de réf. du libraire ST0273738445

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Chris Fill
Edité par Pearson Education Limited, United Kingdom (2016)
ISBN 10 : 0273738445 ISBN 13 : 9780273738442
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Description du livre Pearson Education Limited, United Kingdom, 2016. Paperback. État : New. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. N° de réf. du libraire AAK9780273738442

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Chris Fill
Edité par Pearson Education Limited, United Kingdom (2016)
ISBN 10 : 0273738445 ISBN 13 : 9780273738442
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The Book Depository US
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Description du livre Pearson Education Limited, United Kingdom, 2016. Paperback. État : New. Language: English . Brand New Book. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. N° de réf. du libraire AAK9780273738442

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Chris Fill
Edité par Pearson Education Limited
ISBN 10 : 0273738445 ISBN 13 : 9780273738442
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THE SAINT BOOKSTORE
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Description du livre Pearson Education Limited. Paperback. État : new. BRAND NEW, Essentials of Marketing Communications, Chris Fill, Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing. N° de réf. du libraire B9780273738442

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Fill, Chris
Edité par Financial Times/ Prentice Hall (2011)
ISBN 10 : 0273738445 ISBN 13 : 9780273738442
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Description du livre Financial Times/ Prentice Hall, 2011. État : New. 2011. Paperback. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 195 x 17. Weight in Grams: 1042. . . . . . . N° de réf. du libraire V9780273738442

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ISBN 10 : 0273738445 ISBN 13 : 9780273738442
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Description du livre État : New. Bookseller Inventory # ST0273738445. N° de réf. du libraire ST0273738445

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