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Handbook of Research on Integrating Social Media into Strategic Marketing (Hardback)

ISBN 10: 1466683538 / ISBN 13: 9781466683532
Edité par Idea Group,U.S., United States, 2015
Neuf(s) Etat : New Hardback
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A propos de cet article

Language: English . Brand New Book. To survive in today s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today s marketing environments. N° de réf. du libraire AAU9781466683532

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Détails bibliographiques

Titre : Handbook of Research on Integrating Social ...

Éditeur : Idea Group,U.S., United States

Date d'édition : 2015

Reliure : Hardback

Etat du livre :New

A propos de ce titre

Synopsis :

To survive in todayAEs competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into todayAEs marketing environments.

A propos de l'auteur:

Nick Hajli , Newcastle University Business School, UK.

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