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Handbook of Research on Integrating Social Media into Strategic Marketing (Hardback)

ISBN 10: 1466683538 / ISBN 13: 9781466683532
Edité par Idea Group,U.S., United States, 2015
Neuf(s) Etat : New Couverture rigide
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Language: English . Brand New Book. To survive in today s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today s marketing environments. N° de réf. du libraire AAU9781466683532

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Détails bibliographiques

Titre : Handbook of Research on Integrating Social ...

Éditeur : Idea Group,U.S., United States

Date d'édition : 2015

Reliure : Hardback

Etat du livre : New

A propos de ce titre

Synopsis :

To survive in todays competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.

The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into todays marketing environments.

About the Author:

Nick Hajli is a programme director and a Lecturer in Marketing in Newcastle University Business School. He is an Editor in Journal of Research in Interactive Marketing. He also serves as the guest editor for several high impact journals such as the International Journal of Information Management and the Technological Forecasting and Social Change Journal. His active research areas are consumer decision making in a social commerce context, co-creation of value with consumers, and healthcare development in current digital era. His research has appeared in the top 20 Journals used in Business School Research Rankings such as Journal of Business Ethics. He has also published on refereed journals such as Technological Forecasting and Social Change, International Journal of Market Research, International Journal of Information Management, and other quality journals as well as in several international conferences.

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