A propos de cet article
Quantité : 1
Titre : Handbook of Research on Integrating Social ...
Éditeur : Idea Group,U.S., United States
Date d'édition : 2015
Reliure : Hardback
Etat du livre : New
A propos de ce titre
To survive in todays competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.
The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into todays marketing environments.About the Author:
Nick Hajli is a programme director and a Lecturer in Marketing in Newcastle University Business School. He is an Editor in Journal of Research in Interactive Marketing. He also serves as the guest editor for several high impact journals such as the International Journal of Information Management and the Technological Forecasting and Social Change Journal. His active research areas are consumer decision making in a social commerce context, co-creation of value with consumers, and healthcare development in current digital era. His research has appeared in the top 20 Journals used in Business School Research Rankings such as Journal of Business Ethics. He has also published on refereed journals such as Technological Forecasting and Social Change, International Journal of Market Research, International Journal of Information Management, and other quality journals as well as in several international conferences.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Description de la librairie
All books are shipped in New condition promptly, we are happy to accept returns up to 30 days from purchase. Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order. Name of business : The Book Depository Ltd Form of legal entity : A Limited Company Business address: The Book Depository, 60 Holborn Vi...Pour plus d'information
Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order.
Modes de paiement
acceptés par le vendeur