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The First English Edition of the lavishly printed Bible of "Moderne", soon to be called art deco. Thanks to Tolmer's work the deco style persisted until the Second World War, and influences design to this day. Mise en Page is a tour de force of design methodologies, with splendid tip-ins and fold-outs throughout. A splendid copy of this most important book, showing little wear. French text printed in the rear of the book. A near Fine copy in the publisher's glazed boards. W--ith much of the glassine wrapper (lacking the spine); and housed in the publisher's slipcase. Near Fine binding. N° de réf. du libraire 273648
Titre : MISE EN PAGE: THE THEORY AND PRACTICE OF ...
Éditeur : The Studio
Date d'édition : 1931
Etat du livre : Near Fine binding
Description du livre The Studio, London, 1931. Boards, Slipcase. État : Fine. 4to, yellow and black boards with decorative typography in black, silver and chrome yellow; black cloth spine lettered in gold. Beautiful copy in matching chrome yellow and black slipcase with minor inevitable chipping. Spectacular Art Moderne design book: the Tolmer firm's definitive treatise on graphic design for the arts of publicity, composition, layout, the art of the poster and other forms of advertising. Many illustrations and 15 superb plates showing the effects that can be achieved through the use of embossed printing, collage, photomontage, flocked illustration and the different uses of matte and glossy paper. WITH 13 glass negatives, which are the original takes for the illustrations, the work of photographers, including possibly Claude Tolmer, who then collaborated with the atelier. They measure (except for one smaller) 119 x 89 millimeters, in contemporary box with manuscript caption. Christie's Photobooks, 2007: "an influential primer on modern graphic design, with lavishly realized illustrations, deftly balancing photograph and typography with a variety of printing techniques and materials. Size: 4to. N° de réf. du libraire 004488