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C Marketing Ben McConnell modern Press(Chinese Edition)(Old-Used)

BEN MAI KANG NAI ER

ISBN 10: 7801883934 / ISBN 13: 9787801883933
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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2004-10-01 Pages: 233 Publisher: Modern Publishing basic information title: C Marketing List Price: 29.80 yuan Author: Ben McConnell Publisher: Modern Publishing Publication Date :2004-10- the 01ISBN: 9787801883933 Words: Page: 233 Edition: 1 Binding: Folio: 16 Weight: Editor's Summary American Business survey shows that the dissemination of product information. a loyal customer to 5 people. Customers for marketing purposes is to buy it. it is more important to spread the reputation of the product. The book IBM. the classic case of the U.S. Southwest Airlines. the NBA Mavericks donut food enterprises. to tell people: Compared with the re-launch of the advertising and marketing. customer marketing tactics marketing art do not even spend less money. the effect wonders . The Gospel Chapter II customer Contents Preface Chapter customers when convinced of your Chapter information feedback: understand and accept Caring Chapter knowledge sharing: to pay to get the fifth chapter of the reputation effect: passing information Chapter shaping societies unite: the customer from point to plane Chapter VII: to achieve customer spread the gospel of Chapter VIII to pursue a career at every step: get more attention to your Social Action Chapter IX immediately selling: donut ideas in Chapter 10 king : Solution the People Chapter XI O'Reilly struggles of Revelation: Chapter 12 of the the O'Reilly Joint Publishing Company (O'Reilly & Assosiates) marketing new team: Dallas Mavericks (The Dalas Mavericks) Chapter XIII industry bear world: not just one route: Southwest Airlines (Southwest Airline) $ 1.000.000.000 15: IBM Chapter XVI customers spread of the Gospel made Bear Workshop (Build-A-Bear-Workshop) XIV the workshops Appendix Appendix A spam caused customers to be alert Appendix B the the the eight secret of your business to create ideological pathogens spread Appendix D Appendix C is estimated customer Gospel evangelists and how to treat them author Ben McConnell (BEN McCONNELL ) Jackie (JACKIE HUBA). Hugh Ballet. the very voice of Wabash & Lake orators of marketing strategy creation. Who have five hundred companies in the world. Campbell Soup Company. General Foods Corporation. Eli Lilly and Company. Federal Home Loan Mortgage Corporation. Procter & Gamble. Dehan Mu luxury hotels such as the development and expansion of many companies online marketing strategy. Abstracts the preamble Macintosh computer (Macintosh) 1984. Put into use in the hundreds of thousands of Macintosh user groups around the world come to the fore. Passionate. extremely devout. gathered together to support each other. Macintosh outstanding user. When Apple is unable or unwilling to maintain the survival of the Macintosh. it is these customers saved it. Do not get me wrong: At the time. we do not understand that they are doing the real meaning. We make every effort to let it go on here. it meaning shape incredibly loyal customer and exchange places widely surging triggered a jihad. In this context. appropriate gospel faith. I am writing a sell the dream. That was in 1989. it is a totally different marketing environment. When we do not have the Internet. 500 channels of cable television. satellite radio or mobile phone text messages. Now the whole world is filled with complex nominal and colorful advertising. more than ever. we need to spread the gospel. Annoying ads of course is as little as possible. the better to spread the good news of their loved ones. Outstanding products and excellent service is the premise of the faith of the customer. the next Tim salary refueling is the fire of passion for the customer. This is exactly the thrust of this book. The importance of the customer to spread the gospel in this way is reflected in four aspects: (Some readers will know. I used 10 important format to express their views. Considering that this is a pr. N° de réf. du libraire FX024570

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Titre : C Marketing Ben McConnell modern Press(...

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