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Titre : Services Marketing: Concepts, Strategies, ...
Éditeur : Cengage Learning, Inc, United States
Date d'édition : 2010
Reliure : Hardback
Etat du livre : New
Edition : 4th.
Language: English . Brand New Book. Hoffman and Bateson s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving you valuable insights and skills to help you succeed in today s business environment. N° de réf. du libraire BZV9781439039397
Synopsis : Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
The strengths of the text are its depth and breadth of coverage particularly of the key concepts relating to services marketing as well as the mix of European and the US examples. This is a well-written and accessible text ...and I have no hesitation in recommending it. -- Dr. Tracy Harwood, Senior Research Fellow, Institute of Creative Technologies, De Montfort University
This book will help all those active in our sector of the economy to evaluate whether they are doing everything they possibly can to develop and sustain a competitive advantage in their service offering.
-- Erwin Losekoot, Sir Hugh Wontner Lecturer, University of Strathclyde
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Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order.
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