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Services Marketing: Concepts, Strategies, Cases (Hardback)

K Douglas Hoffman, John E G Bateson

Edité par Cengage Learning, Inc, United States, 2010
ISBN 10: 1439039399 / ISBN 13: 9781439039397
Neuf(s) / Hardback / Quantité : 1
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Titre : Services Marketing: Concepts, Strategies, ...

Éditeur : Cengage Learning, Inc, United States

Date d'édition : 2010

Reliure : Hardback

Etat du livre : New

Edition : 4th.

Description :

Language: English . Brand New Book. Hoffman and Bateson s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving you valuable insights and skills to help you succeed in today s business environment. N° de réf. du libraire BZV9781439039397

A propos du livre :

Book ratings provided by GoodReads) :
4,1 note moyenne
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Synopsis : This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

Synopsis: Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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