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Strategic Management: Concepts and Cases: Competitiveness and Globalization (Hardback)

R. Duane Ireland, Michael A. Hitt, Robert E. Hoskisson

Edité par Cengage Learning, Inc, United States, 2012
ISBN 10: 1111825874 / ISBN 13: 9781111825874
Neuf(s) / Hardback / Quantité : 10
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Titre : Strategic Management: Concepts and Cases: ...

Éditeur : Cengage Learning, Inc, United States

Date d'édition : 2012

Reliure : Hardback

Etat du livre : New

Edition : 10th Revised edition.

Description :

Language: English . Brand New Book. Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Hitt, Ireland and Hoskissons, Strategic Management: Competitiveness and Globalization, Concepts and Cases, 10/e provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one that integrates the classic industrial organization model with a resource-based view of the firm to give students a complete understanding of how today s businesses use strategic management to establish a sustained competitive advantage. The authors combine the latest, cutting-edge research and strategic management trends with ideas from some of today s most prominent scholars. A strong global focus and carefully selected examples from more than 600 emerging and established companies place ideas into context within an inviting, practical presentation. A wealth of learning features, experiential exercises and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging, updated video cases, CNOW online teaching tools, and a complete electronic business library help keep issues current and relevant. Strategic Management: Competitiveness and Globalization provides the solid understanding your students need to effectively apply strategic management tools and techniques to increase performance and their organization s competitive advantage. N° de réf. du libraire BZV9781111825874

A propos du livre :

Book ratings provided by GoodReads) :
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Synopsis : Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Hitt, Ireland and Hoskissons, "Strategic Management: Competitiveness and Globalization, Concepts and Cases, 10/e" provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one that integrates the classic industrial organization model with a resource-based view of the firm to give students a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors combine the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. A strong global focus and carefully selected examples from more than 600 emerging and established companies place ideas into context within an inviting, practical presentation. A wealth of learning features, experiential exercises and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging, updated video cases, "CNOW" online teaching tools, and a complete electronic business library help keep issues current and relevant. "Strategic Management: Competitiveness and Globalization" provides the solid understanding your students need to effectively apply strategic management tools and techniques to increase performance and their organization's competitive advantage.

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