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Edité par Lawrence Erlbaum Associates, 1985
ISBN 10 : 0898595150ISBN 13 : 9780898595154
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Livre
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.4.
Edité par Sage Publications, Inc, 1996
ISBN 10 : 0803972121ISBN 13 : 9780803972124
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Livre
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.8.
Edité par Sage Publications, Inc, 1996
ISBN 10 : 0803972121ISBN 13 : 9780803972124
Vendeur : Ergodebooks, Houston, TX, Etats-Unis
Livre
Paperback. Etat : Good.
Edité par SAGE Publications, Inc, 1996
ISBN 10 : 0803972121ISBN 13 : 9780803972124
Vendeur : Sequitur Books, Boonsboro, MD, Etats-Unis
Membre d'association : IOBA
Livre
Paperback. Etat : New. Softcover. Good binding and cover. Clean, unmarked pages. Ships daily.
Edité par Taylor & Francis 2023-07-20, London, 2023
ISBN 10 : 0367498952ISBN 13 : 9780367498955
Vendeur : Blackwell's, London, Royaume-Uni
Livre
paperback. Etat : New. Language: ENG.
Edité par Taylor & Francis, 2023
ISBN 10 : 0367498952ISBN 13 : 9780367498955
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Livre
Paperback. Etat : Brand New. 318 pages. 9.19x6.13x0.75 inches. In Stock.
Edité par Taylor & Francis Ltd, 2023
ISBN 10 : 0367498952ISBN 13 : 9780367498955
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Livre
Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.
Edité par Routledge, 2023
ISBN 10 : 0367498952ISBN 13 : 9780367498955
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Livre
Etat : As New. Unread book in perfect condition.
Edité par Routledge, 2023
ISBN 10 : 0367498952ISBN 13 : 9780367498955
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Livre
Etat : New.
Edité par Routledge, 2023
ISBN 10 : 0367498952ISBN 13 : 9780367498955
Vendeur : California Books, Miami, FL, Etats-Unis
Livre
Etat : New.
Edité par Taylor & Francis Ltd, London, 2023
ISBN 10 : 0367498952ISBN 13 : 9780367498955
Vendeur : Grand Eagle Retail, Wilmington, DE, Etats-Unis
Livre
Paperback. Etat : new. Paperback. In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement. In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Edité par SAGE Publications, Inc, 1996
ISBN 10 : 0803972121ISBN 13 : 9780803972124
Vendeur : BennettBooksLtd, North Las Vegas, NV, Etats-Unis
Livre
Etat : New. New. In shrink wrap. Looks like an interesting title! 0.75.
Edité par Routledge, 2023
ISBN 10 : 0367498952ISBN 13 : 9780367498955
Vendeur : GreatBookPricesUK, Castle Donington, DERBY, Royaume-Uni
Livre
Etat : New.
Edité par Routledge, 2023
ISBN 10 : 0367498952ISBN 13 : 9780367498955
Vendeur : GreatBookPricesUK, Castle Donington, DERBY, Royaume-Uni
Livre
Etat : As New. Unread book in perfect condition.
Edité par Taylor & Francis, 2023
ISBN 10 : 0367498952ISBN 13 : 9780367498955
Vendeur : moluna, Greven, Allemagne
Livre impression à la demande
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Linda F. Alwitt, Andrew A. MitchellIn the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and.
Edité par SAGE Publications Inc, 1996
ISBN 10 : 0803972121ISBN 13 : 9780803972124
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Livre impression à la demande
Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Edité par SAGE Publications, Inc, 1996
ISBN 10 : 0803972121ISBN 13 : 9780803972124
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Livre
Etat : New.
Edité par Sage Publications, 1996
ISBN 10 : 0803972121ISBN 13 : 9780803972124
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Livre impression à la demande
Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Edité par Taylor & Francis Ltd, London, 2023
ISBN 10 : 0367498952ISBN 13 : 9780367498955
Vendeur : AussieBookSeller, Truganina, VIC, Australie
Livre
Paperback. Etat : new. Paperback. In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement. In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Edité par Sage Publications, 1996
ISBN 10 : 0803972121ISBN 13 : 9780803972124
Vendeur : Books Puddle, New York, NY, Etats-Unis
Livre
Etat : New. pp. 204.
Edité par Routledge, 1991
ISBN 10 : 0805811877ISBN 13 : 9780805811872
Vendeur : Book Deals, Tucson, AZ, Etats-Unis
Livre
Etat : Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers.
Edité par SAGE Publications Inc, 1996
ISBN 10 : 0803972113ISBN 13 : 9780803972117
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Livre impression à la demande
Hardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Edité par Sage Publications, 1996
ISBN 10 : 0803972121ISBN 13 : 9780803972124
Vendeur : Majestic Books, Hounslow, Royaume-Uni
Livre impression à la demande
Etat : New. Print on Demand pp. 204 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.
Edité par Routledge 2021-12-20, 2021
ISBN 10 : 0367498804ISBN 13 : 9780367498801
Vendeur : Chiron Media, Wallingford, Royaume-Uni
Livre
Hardcover. Etat : New.
Edité par SAGE Publications, Inc, 1996
ISBN 10 : 0803972113ISBN 13 : 9780803972117
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Livre
Etat : New.
Edité par SAGE Publications, Inc, 1996
ISBN 10 : 0803972113ISBN 13 : 9780803972117
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Livre impression à la demande
Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Edité par SAGE PUBN, 1996
ISBN 10 : 0803972121ISBN 13 : 9780803972124
Vendeur : moluna, Greven, Allemagne
Livre impression à la demande
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisIntroductionSome Relevant Marketing ConceptsThe Definition of PovertyThe Poverty PopulationConsumption of Products and Services by the PoorFinancial Management and Money-Saving TechniquesPr.
Edité par Taylor & Francis 2021-12-20, London, 2021
ISBN 10 : 0367498804ISBN 13 : 9780367498801
Vendeur : Blackwell's, London, Royaume-Uni
Livre
hardback. Etat : New. Language: ENG.
Edité par Sage Publications, 1996
ISBN 10 : 0803972121ISBN 13 : 9780803972124
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Livre impression à la demande
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers.
Edité par Routledge, 2021
ISBN 10 : 0367498804ISBN 13 : 9780367498801
Vendeur : GF Books, Inc., Hawthorne, CA, Etats-Unis
Livre
Etat : Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.