The Low Income Consumer: Adjusting the Balance of Exchange - Couverture rigide

Alwitt, Linda F.; Donley, Thomas D.

 
9780803972117: The Low Income Consumer: Adjusting the Balance of Exchange
Couverture rigide
ISBN 10 : 0803972113 ISBN 13 : 9780803972117
Editeur : SAGE Publications Inc, 1996

Synopsis

Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers.

The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Inc
Date d'édition
1996
Langue
anglais
ISBN 10 
0803972113
ISBN 13 
9780803972117
Reliure
Relié
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780803972124: The Low-Income Consumer: Adjusting the Balance of Exchange

Edition présentée

ISBN 10 :  0803972121 ISBN 13 :  9780803972124
Editeur : SAGE Publications, Inc, 1996
Couverture souple