Edité par Bristol: Thoemmes Pr, 2000
ISBN 10 : 1855066289 ISBN 13 : 9781855066281
Edition originale
Hardcover. Etat : As New. No Jacket. 1st Edition. (Desk-BR) A heavy set of eight volumes that may require additional postage depending upon shipping destination. Still in original shipping carton) "Marketing and advertising can be said to represent the first formal, "scientific" attempts at communication on a universal level. Early marketers, in the age of mass production, aimed to reach the widest possible audience for their products, and advertising was the first and most spectacular tool they employed. Although desparate elements of marketing practice have been around for a long time, it was only in the early 20th century that marketing began to emerge as a coherent business discipline. The consequences of that emergence were to be profound, for business and consumers alike. Early texts on marketing focused on areas such as the organization of marketing and its place within the business, effective communication with consumers, and stimulation of consumer demand. All of these concerns for marketers today. This collection provides some of the most significant early writings which illustrate the ways in which marketers approached these issues. Marketing theory in the early 20th century drew heavily on prevalent theories of sociology and psychology, and the collection incorporates relevant material from these fields. The eight volumes comprise six complete works and two new compilations of articles and shorter extracts. Included are an overview of the subject, a textbook, and works in the specialist areas of sales management, market research, industrial marketing and advertising, the key areas of interest before the Second World War. Featuring some very scarce and inaccessible original writings, the set should be of use to any study of the basic principles of marketing as once practised, as well as "back to basics" lesson for those working in modern marketing." (Publisher). Book.
Edité par Thoemmes Press, 2001
ISBN 10 : 1855066335 ISBN 13 : 9781855066335
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. Facsimile edition. 2001. Hardcover. May have a remainder mark. Fine.
Edité par Thoemmes Press, 2002
ISBN 10 : 1855069954 ISBN 13 : 9781855069954
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Very Good. 2002. Cloth. 8vo. xi, cxiv and 1312 pp. Minor shelf wear. Volumes 2 and 3 have bumped corners and dented top boards. Overall, Very Good.
Edité par Thoemmes Press, 2002
ISBN 10 : 1855069954 ISBN 13 : 9781855069954
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. Thoemmes Press. Bristol, 2002. Library Cloth. 8vo. Book is As New. Reprinted from the London and New York edition of 1908.
Edité par Thoemmes Press, 2000
ISBN 10 : 1855066289 ISBN 13 : 9781855066281
Vendeur : Powell's Bookstores Chicago, ABAA, Chicago, IL, Etats-Unis
Etat : Used - Like New. 2000. Thoemmes Press. Bristol, 2000. Library Binding. 8vo. Book is As New. Reprinted from various editions. Vol. 1: The Economics of Marketing and Advertising (1923), William D. Moriarty. Vol. 2: The Marketing Problem: How it is Being Tackled in the U.S.A. (1926), Edward T. Elbourne. Vol. 3: Scientific Sales Management Today (1929), Charles W. Hoyt. Vol. 4: Cases on Industrial Marketing (1930), Melvin T. Copeland. Vol. 5: The Psychology of Advertising (1932), Walter D. Scott. Vol. 6: Marketing Research Technique (1931), Percival White. Vols. 7 & 8: Collected and Articles and Chapters.