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Edité par McGraw-Hill Education / Europe, Middle East & Africa 01/01/2014, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Livre
Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Edité par McGraw-Hill Education - Europe, United States, London, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Livre
Paperback. Etat : Very Good. Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in todays dynamic business environment. Contemporary, engaging and accessible, International Marketingis essential reading for the aspiring practitioner. You will discover: The importance of international marketing to creating growth and value The management practices of companies, large and small, seeking market opportunities outside their home country Why international marketing management strategies should be viewed from a global perspective The role of emerging economies in todays business environment The impact of increased competition, changing market structures, and differing cultures upon business Key Features: An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. Going International vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at Kings College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Edité par McGraw-Hill Higher Education, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Livre
Etat : Good. Most items will be dispatched the same or the next working day. Annotations to some page edges/pages, may include notes, highlighting or underlining.
Edité par McGraw-Hill Education / Europe, Middle East and Africa, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Livre
Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Edité par McGraw-Hill Education / Europe, Middle East & Africa 01/01/2014, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Bahamut Media, Reading, Royaume-Uni
Livre
Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Edité par McGraw-Hill Higher Education, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : medimops, Berlin, Allemagne
Livre
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Edité par McGraw-Hill Education, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Livre
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Edité par McGraw-Hill Education, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Livre
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Edité par McGraw-Hill Higher Education, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Greener Books, London, Royaume-Uni
Livre
Paperback. Etat : Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Edité par McGraw-Hill Education, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Chapter 1, Johannesburg, GAU, Afrique du sud
Livre
Paperback. Etat : Very Good. 4th edition. light shelf wear on the wraps. internally clean and presentable. sound binding. may require extra postage outside South Africa. [SK]. Our orders are shipped using tracked courier delivery services.
Edité par McGrawHill Education Europe, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Buchpark, Maidenhead, Berkshire, Royaume-Uni
Livre
Etat : Very Good. Condition: Very Good, Pages: 682, Size: 26.1x19.5x2.7.
Edité par McGraw-Hill Higher Education, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Books Unplugged, Amherst, NY, Etats-Unis
Livre
Etat : New. Buy with confidence! Book is in new, never-used condition.
Edité par McGraw-Hill Higher Education, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Basi6 International, Irving, TX, Etats-Unis
Livre
Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Edité par The McGraw-Hill Company, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Books Puddle, New York, NY, Etats-Unis
Livre
Etat : New.
Edité par The McGraw-Hill Company, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Majestic Books, Hounslow, Royaume-Uni
Livre
Etat : New.
Edité par McGraw-Hill Higher Education, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Book Deals, Tucson, AZ, Etats-Unis
Livre
Etat : New. New! This book is in the same immaculate condition as when it was published.
Edité par McGraw-Hill Higher Education, 2014
ISBN 10 : 0077148150ISBN 13 : 9780077148157
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Livre
Paperback. Etat : Brand New. 4th edition. 682 pages. 10.24x7.64x1.02 inches. In Stock.