101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

Kumar, Vijay

ISBN 10: 1118083466 / ISBN 13: 9781118083468

Edité par Wiley, 2012

A propos de cet article

N° de réf. du vendeur 1021986

Détails bibliographiques

Titre : 101 Design Methods: A Structured Approach ...

Éditeur : Wiley

Date d'édition : 2012

Reliure : Trade Paperback

Etat : Used

A propos de ce titre

Synopsis :

This is the first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, "101 Design Methods" approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Quatrième de couverture:

A step–by–step guidebook on deploying design thinking for innovation

Design thinking is a mindset and method that can be applied to nearly any innovation challenge or endeavor. Using structured methods for observation, reframing, ideation, prototyping, and planning, design thinking can be used to develop innovative solutions in a wide range of business scenarios and social reform.

101 Design Methods is the first step–by–step guidebook for successful innovation through design thinking. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Exploring the "mindset" and "methods" for each, the modes of thinking covered include:

• SENSE INTENT
• KNOW CONTEXT
• KNOW PEOPLE
• FRAME INSIGHTS
• EXPLORE CONCEPTS
• FRAME SOLUTIONS
• REALIZE OFFERINGS

Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods an invaluable resource. Novices can learn from it; practitioners can structure their work; managers can plan with it; and executives can make decisions based on it.