1989 HC Public and Nonprofit Marketing b yLovelock, Christopher H.; Weinberg, Charles B.

Lovelock, Christopher H.; Weinberg, Charles B.

ISBN 10: 0894261347 / ISBN 13: 9780894261343

Edité par Scientific Pr, 1989

A propos de cet article

Pages are crisp and clean, no marking. Cover is verygood. Binding is tight/good.

N° de réf. du vendeur cc-bs52

Détails bibliographiques

• Titre: 1989 HC Public and Nonprofit Marketing b yLovelock, Christopher H.; Weinberg, Charles B.
• Éditeur: Scientific Pr
• Date de parution: 1989
• Langue: anglais
• ISBN à 10 chiffres: 0894261347
• ISBN à 13 chiffres: 9780894261343
• Reliure: hardcover
• Édition: 2ème Édition
• État de l'article: Very Good
• Poids: 48 onces

A propos de ce titre

Synopsis

Written by two of the world's leading experts in the field this book shows how a well thought out marketing strategy can help public and non-profit organizations survive and succeed in an age of funding cutbacks and increasingly fierce competition. The new edition has been revised and reorganized to reflect recent problems and concerns.