3rd Edition Crossing the Chasm

Geoffrey Moore

32 063 évaluations par Goodreads

Langue : anglais

Edité par HarperCollins Publishers Inc, 2014

0062292986 / 9780062292988

Série : Livre 14 sur 14 - Collins Business Essentials

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A propos de cet article

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing. With over a million copies sold, Geoffrey A. Moore's classic has become the definitive model for any company launching disruptive innovations. Why do most high-tech ventures fail? They fall into the chasm--the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you can't cross this chasm, your technology is doomed. This bestselling guide provides a repeatable framework for navigating the perilous transition from a handful of early adopters to a profitable mainstream market: The Technology Adoption Life Cycle: Learn to identify the five distinct customer segments--from Innovators to Laggards--and understand why the gap between visionaries and pragmatists is the point of greatest failure. Target the Point of Attack: Discover how to select a single beachhead market segment that is big enough to matter but small enough to win, focusing all your resources to achieve market leadership quickly. Assemble the Invasion Force: Master the "whole product" concept to create a complete, compelling solution by building tactical alliances with the right partners to satisfy the demands of pragmatic buyers. Define the Battle: Learn to create your competition and use strategic positioning to make your product the only logical choice for your target customers, making it easier for them to buy.…

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Titre
3rd Edition Crossing the Chasm
Auteur
Geoffrey Moore
Éditeur
HarperCollins Publishers Inc
Année de publication
2014
État de l'article
Fair
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0062292986
ISBN à 13 chiffres
9780062292988
Édition
3ème Édition
Série
Livre 14 sur 14: Collins Business Essentials

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,66
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