The Borderless World: Power and Strategy in the Interlinked Economy - Couverture rigide

Ohmae, Kenichi

 
9780002158756: The Borderless World: Power and Strategy in the Interlinked Economy

Synopsis

A book which deals with the increasing dominance of consumers over companies and countries and of the resultant melting away of national economic borders. The author provides insights into how companies can win in the new global marketplace as "insiders" in countries.

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