Shorter MBA a Practical Approa - Couverture souple

N, Thomas; B, Pearson

 
9780002558303: Shorter MBA a Practical Approa

Synopsis

A course for managers who don't have time to go back to college which concentrates on all the key areas of running a business. Areas covered include marketing strategy, business development, turning around a loss-making business, selling and negotiating, human resource management and finance.

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