Articles liés à Big Idea
Synopsis
Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So in the future, the war in the marketplace will be a war of ideas. This text maps this new territory and shows how big ideas make great companies. Unlike business models, product ideas or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike.
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À propos de l?auteur
Robert Jones was born in Gloucester in 1957 and read Philosophy and English at Cambridge University. He is a director with Wolff Olins, one of the world's most respected brand consulting firms, and has worked as a consultant in corporate communication for 16 years, with companies such as Andersen Consulting, Cameron McKenna and the National Trust. He also lectures at Oxford Business School on the marketing of professional service firms.
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Big Idea
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HarperCollins Business, 2000
ISBN 10 : 0002571994
ISBN 13 : 9780002571999
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Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur rev8261968024
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The Big Idea
Edité par
Harper Collins, 2000
ISBN 10 : 0002571994
ISBN 13 : 9780002571999
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The Big Idea
Edité par
HarperCollins Publishers Limited, 2000
ISBN 10 : 0002571994
ISBN 13 : 9780002571999
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Couverture rigide
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The Big Idea
Edité par
HarperCollins Business, 2000
ISBN 10 : 0002571994
ISBN 13 : 9780002571999
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Couverture rigide
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The Big Idea
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HarperCollins Business, 2000
ISBN 10 : 0002571994
ISBN 13 : 9780002571999
Ancien ou d'occasion
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The Big Idea
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London: HarperCollins, 2000
ISBN 10 : 0002571994
ISBN 13 : 9780002571999
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The Big Idea
Edité par
Harper Collins, 2000
ISBN 10 : 0002571994
ISBN 13 : 9780002571999
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.1. N° de réf. du vendeur G0002571994I4N00
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The Big Idea
Edité par
Harper Collins, 2000
ISBN 10 : 0002571994
ISBN 13 : 9780002571999
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.1. N° de réf. du vendeur G0002571994I3N00
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Big Idea
Edité par
HarperCollins Publishers, United Kingdom, London, 2000
ISBN 10 : 0002571994
ISBN 13 : 9780002571999
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Paperback
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Paperback. Etat : Very Good. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So in the future, the war in the marketplace will be a war of ideas. This text maps this new territory and shows how big ideas make great companies. Unlike business models, product ideas or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR003937804
Quantité disponible : 3 disponible(s)